Havells Launches Home Art Lights with Dia Mirza: Design Meets Tradition

Havells Launches Home Art Lights with Dia Mirza: Design Meets Tradition

Havells india confined, a fast shifting electrical goods (fmeg) and consumer durable logo, launched its brand new home art lights range – johari, rangmanch, adaa, and aakriti, with bollywood actress dia mirza because the face of the marketing campaign. This new series combines cultural historical past with cutting-edge design, making lights more than only a functional detail.

The signature johari range from havells combines top class bohemian glass with conventional craftsmanship and modern-day techniques from nineteenth-century european beauty. The rangmanch variety capabilities pinewood craftsmanship with a mix of madhubani artwork. The adaa range showcases minimalistic designs and the aakriti variety famous the modern form factors.The movie takes the target audience on a visible journey via areas illuminated through those thematic stages embodying #astoryineverylight. Every lights element is designed to convert houses into an art.

The advert movie capabilities dia mirza showcasing distinct product ranges. It starts together with her in a space highlighted by means of the johari variety, which combines conventional craftsmanship with present day design. The film then actions to the rangmanch range, emphasising art and heritage. Next, she relaxes in a room illuminated by using the adaa variety, which reflects minimalistic design. Sooner or later, the aakriti range is featured in her dressing room, showcasing its glossy layout and present day lighting.

Commenting on the campaign, parag bhatnagar, president of havells india said, “we're excited to launch our latest home art lights variety in collaboration with dia mirza. This variety transcends ornamental lights through offering house owners a way to elevate their areas with designs that tells an enticing story stimulated by using grandeur, artwork, minimalism, and current form elements. As a frontrunner within the lighting segment, havells has continually driven the bounds of innovation and layout, and this series is yet any other testomony to our commitment to offer superior lights solutions to our consumers.”

Rohit kapoor, evp – brand marcom, havells india, added “participating with dia mirza on this marketing campaign has been a awesome opportunity to spotlight the high-quality artistry of our domestic art lighting variety. At havells, we take delight in offering lighting that no longer most effective brightens homes but additionally enhances their aesthetic appeal, turning everyday rooms into lovely works of art.”

Dia mirza added “partnering with havells lights changed into a natural choice for me, as their dedication to consider and legacy resonates deeply. It became a satisfaction to work in this venture and witness how these lights remodel areas. The film fantastically captures the essence of those designs, showcasing their ability to elevate any room with grace and brilliance.”The campaign may be supported by using a complete digital media initiative. Further, the campaign could be promoted across all home art mild shops.