Nexus Seawoods Launches Maharashtra’s Largest 3D Anamorphic Screen, AAYAM

Nexus Seawoods, a part of Nexus Select Trust, has unveiled AAYAM, Maharashtra’s largest cuboid anamorphic screen, marking a significant milestone in the world of in-mall advertising. This state-of-the-art 3D screen is the first of its kind in the state and offers brands a cutting-edge platform to create impactful, interactive campaigns. Positioned in the mall’s central atrium, AAYAM provides a 360-degree, clear visual experience, making it visible from all angles and ensuring maximum audience engagement.

Standing at an impressive 15 feet wide and 9 feet high, AAYAM isn’t just a screen—it’s an innovative storytelling medium. Designed with stability and visibility in mind, the screen is perfect for product launches, promotions, and brand activations. Whether viewed from the ground or higher levels, AAYAM captures attention effortlessly, drawing in shoppers and turning everyday visits into unforgettable experiences.

Nishank Joshi, Chief Marketing Officer of Nexus Select Malls, highlights the vision behind AAYAM. “At Nexus, we are committed to pioneering innovation in retail experiences. AAYAM represents the future of storytelling, enabling businesses to engage with their audience in a way that is truly unforgettable and unique. By combining state-of-the-art technology with creative possibilities, we’re setting a new benchmark in retail and ensuring that brands can leave an impeccable impression on their target consumers.”

For brands looking to connect with Navi Mumbai’s growing population, AAYAM provides a unique opportunity to deliver messages to a tech-savvy audience. Its innovative design and immersive visual experience make it an ideal platform for businesses aiming to stand out in a competitive market.

The launch of AAYAM is a collaborative effort with S&O Investments, whose founder Sanjyot Vaidya expresses excitement about the partnership. “We are thrilled to partner with Nexus Seawoods on the launch of AAYAM, Maharashtra’s largest cuboid. This pioneering collaboration marks a significant milestone in the world of in-mall advertising. With our specialized Mall Division dedicated to creating innovative out-of-home solutions, we are confident that AAYAM will redefine the advertising experience by providing brands with an unmatched opportunity to engage with a dynamic audience in a groundbreaking and futuristic manner.”

With its ability to captivate and connect, AAYAM is poised to become a game-changer in the retail landscape. By blending technology, creativity, and immersive visuals, Nexus Seawoods is offering brands a chance to reach their audience in a way that is both innovative and memorable.