Clinikally’s New Film Debunks Skincare Myths: Dermatologist Advice Rules
Clinikally’s “Internet ki Nahi, Dermat ki Suno” brand film urges youth to trust certified dermatologists over social‑media beauty trends, driving informed, science‑backed skincare.
Prakhar
Clinikally, India’s premier online dermatology platform, has released its latest brand film, “Internet ki Nahi, Dermat ki Suno,” aiming to cut through the noise of celebrity endorsements and unverified influencers. By dramatising a young woman’s overwhelming encounter with conflicting skincare advice, the campaign underscores the vital importance of professional guidance in an age of digital misinformation.
Overload of Misinformation
The film opens on a collage of social‑media ads across the protagonist’s phone, mirror, and even roommate’s laptop, each pushing a different “miracle” cream or hack. Her frustration mounts as she tries trending masks one day, acid peels the next, only to see her skin worsen. The mounting chaos serves as a metaphor for the real‑life confusion millions face online.
Turning to Trusted Experts
A pivotal scene shows her booking a video consultation through the Clinikally app. The screen transitions to a warm, professional setting where a certified dermatologist calmly assesses her concerns, prescribes a science‑backed regimen, and explains the “why” behind each recommendation. This moment of clarity contrasts sharply with the earlier cacophony, illustrating that expertise trumps gimmicks.
Emotional Authenticity
By focusing on a relatable journey, hopes raised by trendy hacks, then dashed by irritation, the film connects emotionally with young audiences. It emphasises that skincare isn’t about quick fixes but about personalised care guided by medical knowledge, fostering trust in Clinikally’s network of licensed professionals.
Multi‑Platform Amplification
Clinikally’s campaign extends across digital channels: Instagram Reels feature bite‑sized myth‑busting facts from dermatologists, while YouTube hosts live Q&A sessions addressing top skin concerns. A dedicated microsite offers downloadable e‑guides on debunked myths and proper sun protection, turning awareness into actionable insights.
Shifting the Narrative
With over 70% of Indian youth influenced by social‑media beauty trends, Clinikally’s “Internet ki Nahi, Dermat ki Suno” reminds viewers that true skincare expertise lies in medical science, not algorithms or hashtags. The brand film positions Clinikally as the antidote to misinformation, championing health‑first beauty for a confident, informed generation.
