Nasher Miles Chooses itch for Digital Makeover

Nasher Miles, a renowned luggage brand, has selected the young and dynamic creative agency itch to handle its digital marketing needs. This strategic partnership aims to elevate the brand's online presence and connect with a wider audience of travel enthusiasts.

itch will be responsible for crafting innovative digital strategies, creating engaging content, collaborating with influential personalities, and leveraging data-driven insights to drive brand engagement. The agency's focus will be on enhancing Nasher Miles' digital footprint and fostering a deeper connection with the target audience.

The partnership will commence with a digital media relaunch that will feature captivating content, strategic influencer collaborations, and data-driven campaigns. These initiatives are designed to resonate with India's growing community of travelers and adventure seekers.

Naman Agarwal, co-founder of itch, expressed excitement about the collaboration, highlighting the shared passion for creative storytelling. He emphasized the agency's commitment to pushing boundaries and making travel experiences more personal and accessible.

Shruti Kedia, co-founder and marketing head of Nasher Miles, echoed this sentiment, stating that itch's fresh perspective and creative strengths align perfectly with the brand's goals. She expressed confidence in the agency's ability to create memorable digital experiences that resonate with customers.

This partnership marks a significant step for both Nasher Miles and itch. By combining the brand's legacy with the agency's innovative approach, they aim to redefine the travel experience in the digital age.