Shark Tank India 4 Welcomes Veeba Founder Viraj Bahl
Viraj Bahl, Veeba's founder, joins Shark Tank India 4. The season premieres January 6, 2025, featuring bold ideas and transformative entrepreneurial journeys on Sony LIV.
Sony LIV’s much-loved entrepreneurial reality show, Shark Tank India, is gearing up for an exciting comeback with its fourth season, premiering on January 6, 2025. This season promises a mix of seasoned expertise and fresh perspectives, with the newest addition to the Sharks' panel being Viraj Bahl, the dynamic founder and managing director of Veeba (VRB Consumer Products). Known for leading one of India’s thriving FMCG brands, Viraj’s expertise in business growth, innovation, and market strategy makes him a thrilling addition to the panel.
Viraj expressed his enthusiasm for joining the show, saying, “It is an honour to be part of the esteemed panel of Shark Tank India 4 on Sony LIV. This platform embodies the very spirit of innovation and entrepreneurship, showcasing bold ideas that shape India’s future. As the founder of a leading consumer food brand, I have a deep understanding of building a business in this space. I am eager to offer my insights and guidance to entrepreneurs with a clear vision and a commitment to solving genuine consumer needs. I look forward to identifying businesses that are not only innovative but also scalable, helping them navigate the challenges of growth and market expansion. It’s a privilege to contribute to this remarkable initiative and collaborate with the next generation of entrepreneurs.”
Viraj joins an impressive panel of returning Sharks, including Anupam Mittal, founder and CEO of People Group and Shaadi.com, Aman Gupta, co-founder and CMO of boAt Lifestyle, Namita Thapar, executive director of Emcure Pharmaceuticals, Ritesh Agarwal, founder and group CEO of OYO, Peyush Bansal, co-founder and CEO of Lenskart, Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, Azhar Iqubal, co-founder and chairman of Inshorts, Varun Dua, founder and CEO of ACKO, and Kunal Bahl, co-founder of Snapdeal and Titan Capital.
The new season aims to continue its legacy of showcasing game-changing ideas, inspiring stories, and relentless entrepreneurial spirit. With Viraj on board, audiences can expect unique perspectives on scaling businesses, product innovation, and consumer-centric strategies. As India’s entrepreneurs take the stage to pitch their dreams, the Sharks, including Viraj, will be ready to empower them with funding, mentorship, and invaluable expertise.
Streaming exclusively on Sony LIV starting January 6, 2025, the season promises to deliver unmatched excitement and inspiration. Viewers can anticipate not just fierce competition but also meaningful collaborations that bring transformative ideas to life.