Campaigns

Brains Over Bluster: KBC 17’s Swagger-Packed Comeback

Brains Over Bluster: KBC 17’s Swagger-Packed Comeback

KBC 17’s new promos show knowledge trumps arrogance, starring Amitabh Bachchan with...

Paisabazaar’s Ghibli-Style Selfie Contest Makes Credit Fun

Paisabazaar’s Ghibli-Style Selfie Contest Makes Credit...

Paisabazaar launches Ghibli-style selfie contest to make credit score tracking fun...

Starbucks and MOMS Brew Visual Magic with 3D Anamorphic Campaign

Starbucks and MOMS Brew Visual Magic with 3D Anamorphic...

Starbucks and MOMS create stunning 3D anamorphic display at Bangalore’s Garuda Mall,...

Mr. Faisu’s ‘Garammm Masala’ – A Spicy YouTube Connected TV Hit

Mr. Faisu’s ‘Garammm Masala’ – A Spicy YouTube Connected...

Mr. Faisu’s ‘Garammm Masala’ blends food, candid talks, and connected TV innovation...

Bhuvan Bam’s Bold Look Stuns Fans in The Revolutionaries

Bhuvan Bam’s Bold Look Stuns Fans in The Revolutionaries

Bhuvan Bam’s dramatic new look in The Revolutionaries surprises fans ahead of the...

Protinex Champions Daily Protein for a Healthier India

Protinex Champions Daily Protein for a Healthier India

Protinex’s new campaign features Bipasha Basu, Sania Mirza, and Ravi Kishan championing...

7UP’s Snowy Escape Brings Super Duper Summer Cool

7UP’s Snowy Escape Brings Super Duper Summer Cool

7UP’s new ‘7 Days of Super Duper Summer’ campaign cools India’s heat with snow-filled...

NIAT’s ‘Built By Skills’ Campaign Champions Youth Dreams

NIAT’s ‘Built By Skills’ Campaign Champions Youth Dreams

NIAT’s new digital film celebrates youth empowerment and skill-building on World...

DaMENSCH Celebrates Real Men in ‘Most Comfortable Man’ Campaign

DaMENSCH Celebrates Real Men in ‘Most Comfortable Man’...

DaMENSCH’s new campaign spotlights authentic men redefining comfort, confidence,...

Zomato’s ‘Fuel the Hustle’ Celebrates Effort, Not Food

Zomato’s ‘Fuel the Hustle’ Celebrates Effort, Not Food

Zomato’s star-studded ad honours hustle over food, inspiring India’s dreamers and...

Rayyan Arkan Dikha: The Viral ‘Aura Farmer’ Kid

Rayyan Arkan Dikha: The Viral ‘Aura Farmer’ Kid

11-year-old Rayyan’s viral boat dance sparks global trend, blending culture and...

SOCIAL’s New Menu: From Meals to All-Day Social Hub

SOCIAL’s New Menu: From Meals to All-Day Social Hub

SOCIAL revamps menu and space for flexible work, chill, and all-day hangouts across...

Dark Patterns: How OTT Platforms Trap Indian Viewers

Dark Patterns: How OTT Platforms Trap Indian Viewers

Survey reveals 50% of Indian OTT users struggle with hidden charges and tricky subscriptions.

Kyunki’s Reboot: TV’s New Cross-Generational Ad Magnet

Kyunki’s Reboot: TV’s New Cross-Generational Ad Magnet

Kyunki’s comeback on JioStar and Star Plus offers premium, multi-gen advertising...

YouTube Tightens Monetisation for Repetitive Content

YouTube Tightens Monetisation for Repetitive Content

YouTube’s July 2025 update targets mass-produced, AI-driven content, while urging...

Himalaya’s New Campaign Blends Nature and Friendship

Himalaya’s New Campaign Blends Nature and Friendship

Himalaya’s “Won’t Let You Fall” campaign uses Bhringaraja shampoo and friendship...