Campaigns

Squid Game Mania: How Korean Culture Redefined Brand Strategies

Squid Game Mania: How Korean Culture Redefined Brand Strategies

Squid Game Season 2 and Korean culture reshaped brand strategies in India, blending...

McCain Celebrates Family Bonds and Winter Warmth with Nostalgic Campaign

McCain Celebrates Family Bonds and Winter Warmth with Nostalgic...

McCain’s Winter Campaign Highlights Family Bonds, Nostalgia, and Togetherness with...

Ather Rizta Revolutionizes Family Scooters with Smart Location Sharing

Ather Rizta Revolutionizes Family Scooters with Smart Location...

Ather Rizta Family Scooter Features Location Sharing, Practical Design, and Smart...

Zomato Rings in 2025 with Humorous Rajpal Yadav Campaign

Zomato Rings in 2025 with Humorous Rajpal Yadav Campaign

Zomato’s New Year Campaign Features Rajpal Yadav, Combining Humour, Nostalgia, and...

Somany Ceramics Partners with Delhi SG Pipers for HIL Revival

Somany Ceramics Partners with Delhi SG Pipers for HIL Revival

Delhi SG Pipers collaborates with Somany Ceramics for the Hockey India League 2025,...

Zepto Delights Users with 2024 Year-End Highlights and Fun Facts

Zepto Delights Users with 2024 Year-End Highlights and...

Zepto’s 2024 recap unveils bold milestones, quirky user habits, and fun facts from...

Bigbasket Spreads New Year Cheer with Unique Greeting Cards

Bigbasket Spreads New Year Cheer with Unique Greeting Cards

Bigbasket partners with IMFPA to celebrate New Year through unique cards crafted...

Surbhi Nagpal Joins Zee Media to Lead Sales Operations

Surbhi Nagpal Joins Zee Media to Lead Sales Operations

Surbhi Nagpal joins Zee Media as National Sales Head, bringing over 20 years of...

Redmatter Expands Client Roster, Targets Big Growth for Indian Brands

Redmatter Expands Client Roster, Targets Big Growth for...

Redmatter expands with Hansaplast, South India Jewellery, and Snackster. Bold plans...

2024’s Boldest Brand Collabs: Jackie Shroff to CID Comebacks

2024’s Boldest Brand Collabs: Jackie Shroff to CID Comebacks

2024 saw unforgettable ad campaigns starring Jackie Shroff, CID, and quirky celeb...

Ikea Faces Slowest Growth in India Amid Mounting Losses, Plans Expansion

Ikea Faces Slowest Growth in India Amid Mounting Losses,...

Ikea reports slowest revenue growth in India, with losses mounting to ₹1,303 crore....

Bata India Introduces Voluntary Retirement Scheme for Workers at Hosur

Bata India Introduces Voluntary Retirement Scheme for Workers...

Bata India introduces a Voluntary Retirement Scheme for workers at its Hosur unit,...

Adani Group Exits Adani Wilmar JV; Wilmar to Take Full Control

Adani Group Exits Adani Wilmar JV; Wilmar to Take Full...

Adani Group exits Adani Wilmar JV as Wilmar International takes control. Discover...

India Today Group Launches Stage Aaj Tak with Yo Yo Honey Singh Tour

India Today Group Launches Stage Aaj Tak with Yo Yo Honey...

India Today Group launches Stage Aaj Tak with Yo Yo Honey Singh’s Millionaire Tour....

Network18 Appoints Shobit Arora as National Head of Connected TV

Network18 Appoints Shobit Arora as National Head of Connected...

Network18 appoints Shobit Arora as National Head of Connected TV. With over 14 years...

Dravidar Kazhagam Honors Periyar with Groundbreaking 3D Animation Tribute

Dravidar Kazhagam Honors Periyar with Groundbreaking 3D...

Dravidar Kazhagam's unique 3D video tribute to Periyar, blending animation and ideology...