India Today Group Launches Stage Aaj Tak with Yo Yo Honey Singh Tour

In a groundbreaking move, India Today Group, one of India’s leading media conglomerates, has announced the launch of Stage Aaj Tak, a new vertical aimed at revolutionizing the live entertainment industry. The initiative will focus on creating and producing ticketed consumer events and experiences across the country, including music festivals, concerts, stand-up comedy shows, theatre plays, and much more.

To kick off this exciting new venture, India Today Group has partnered with renowned rapper and music icon Yo Yo Honey Singh for his upcoming “Millionaire Tour”. Scheduled for February to March 2025, the tour will be Singh's largest and most extravagant concert tour to date, marking a major milestone for both the artist and Stage Aaj Tak. The Millionaire Tour will cover 10 cities across India, bringing Yo Yo Honey Singh's signature style of hip-hop and rap music to his fans nationwide.

Kalli Purie, Vice Chairperson & Executive Editor-in-Chief of India Today Group, expressed excitement about the new initiative. “We are thrilled to launch Stage Aaj Tak, a significant milestone in our expansion into the live entertainment space,” said Purie. “Our aim is to provide unforgettable live experiences for audiences across the country. With the Millionaire Tour, we will take Yo Yo Honey Singh’s music to his core audiences in a grand and spectacular way.”

Yo Yo Honey Singh, who has been a trailblazer in India’s hip-hop and rap scene, also shared his enthusiasm for the collaboration. “I am thrilled to perform in multiple cities and bring my music to my fans across India,” Singh said. “This Millionaire Tour will be an unforgettable experience, and I’m excited to partner with Stage Aaj Tak to bring my biggest and most ambitious tour ever to life.”

The Millionaire Tour will launch in February 2025, covering major cities across India. Fans eager to attend can purchase their tickets via Insider.in and the District App.

Stage Aaj Tak marks a bold new step for the India Today Group, aiming to blend its powerful media presence with live, interactive consumer experiences. The initiative promises to redefine entertainment in India, offering diverse events tailored to cater to various tastes and preferences. With the launch of this vertical, Stage Aaj Tak is poised to play a leading role in the evolution of live entertainment in India.