2024’s Boldest Brand Collabs: Jackie Shroff to CID Comebacks

The year 2024 will be remembered as a landmark for creative advertising campaigns, where brands embraced unexpected collaborations and quirky ambassadors to captivate audiences. From iconic Bollywood stars to nostalgic TV casts, companies leaned into the power of nostalgia, humor, and celebrity charm, delivering campaigns that didn’t just grab attention but left a lasting impact.

One of the most buzzworthy pairings was Ananya Panday and Jackie Shroff for Spotify India’s Spotify Wrapped campaign. Combining Gen Z energy with old-school Bollywood charisma, the duo’s playful banter about generational vocabularies became an instant hit. By showcasing how music connects different eras, Spotify struck gold with this unique blend of personalities, bridging the generation gap in a fun and relatable way.

But Jackie Shroff didn’t stop there—2024 was undoubtedly his year. As a brand ambassador for Uber, he starred alongside his son, Tiger Shroff, in campaigns that highlighted the platform’s convenience and reliability. Whether emphasizing quick rides or promoting Uber Shuttle’s environmental benefits, Jackie brought his signature charm and authenticity to every campaign. This father-son duo’s effortless chemistry and relatability made them a standout in the advertising space.

Adding another feather to his cap, Jackie also collaborated with Amazon Prime Video in campaigns that promoted the streaming giant's exclusive content. His versatility and enduring popularity proved that he could appeal to audiences of all ages, making him a natural choice for diverse brands.

While Bollywood stars ruled one corner, the legendary CID cast dominated another. Their return wasn’t limited to a new season on Sony TV—they became a key part of campaigns for top brands like Nykaa, Zomato, and Neeman’s. The cast’s iconic avatars infused intrigue and humor into these ads, reigniting the fandom around one of India’s most-loved detective shows. These campaigns demonstrated how pop culture nostalgia could be successfully leveraged to promote contemporary products.

By seamlessly blending celebrity influence with innovative narratives, 2024’s campaigns set new benchmarks for creativity. The strategy was clear: bring unexpected combinations, inject humor, and ensure cultural relevance. This approach not only resonated with audiences but also ensured brands stayed top of mind in an increasingly crowded market.

The year proved that bold pairings—whether it’s Jackie Shroff and his son, the CID cast, or Ananya Panday with an evergreen star—can deliver viral moments and create long-term brand affinity. As 2024 wraps up, these campaigns serve as a masterclass in combining nostalgia, relevance, and creativity for impactful advertising.