Network18 Appoints Shobit Arora as National Head of Connected TV

In a significant move, Network18 has appointed Shobit Arora as the new National Head of Connected TV for its popular news channels: CNN News18, CNBC TV18, and CNBC Awaaz. Arora brings over 14 years of experience in the media industry to the role, where he will oversee and drive the growth of the Connected TV business for these leading news platforms.

Before joining Network18, Arora served as the DGM-Connected TV at India Today, where he honed his expertise in digital television. His previous roles also include stints at Oracle and BTVI, which further solidified his experience in the ever-evolving media landscape.

Arora’s journey in the media world began back in 2008 when he started his career at Bennett Coleman & Co. (Times Group). His extensive experience across various media platforms gives him a unique understanding of the growing role that connected TV plays in the consumption of news and entertainment.

In his new role, Arora will be responsible for spearheading the growth and strategic development of the Connected TV segment for CNN News18, CNBC TV18, and CNBC Awaaz. This role is expected to be crucial in expanding Network18’s footprint in the digital space and meeting the demands of a tech-savvy, on-the-go audience that prefers consuming content on smart TV platforms.

Network18’s decision to appoint Arora highlights the importance of Connected TV as a key area of focus for the company. With Connected TV rapidly becoming a preferred choice for viewers, Arora's leadership is expected to drive innovation and enhance viewer engagement across Network18’s news channels.