Business Spotlight

LinkedIn Unveils New Video Ad Tools for B2B Success

LinkedIn Unveils New Video Ad Tools for B2B Success

LinkedIn launches First Impression Ads and CTV solutions as 97% of B2B marketers...

RCB’s First IPL Trophy Breaks All Viewership Records

RCB’s First IPL Trophy Breaks All Viewership Records

RCB wins maiden IPL title as JioHotstar sets new digital viewership record with...

Virat & Anushka Unveil Dubai’s Surprising Side

Virat & Anushka Unveil Dubai’s Surprising Side

Virat Kohli and Anushka Sharma star in Dubai’s new tourism campaign, sharing romance...

Why Tamil Nadu Attracts New FMCG Brands

Why Tamil Nadu Attracts New FMCG Brands

Tamil Nadu’s wealth, unique media, and retail scene make it a top choice for new...

Donna Vanni: Delhi’s Leather Art Goes Global

Donna Vanni: Delhi’s Leather Art Goes Global

Donna Vanni blends Indian leathercraft and modern luxury, creating mystical handbags...

Nykaa Boosts Ad Spend by 33% in FY25

Nykaa Boosts Ad Spend by 33% in FY25

Nykaa’s ad expenses jump 33% to ₹958 crore in FY25, fueling growth in beauty and...

Tilt Names Subbaraju Alluri as SEA CEO

Tilt Names Subbaraju Alluri as SEA CEO

Tilt appoints Subbaraju Alluri as CEO for Southeast Asia to lead growth and innovation...

Starcom Wins McDonald’s Media Mandate for South & West

Starcom Wins McDonald’s Media Mandate for South & West

Starcom wins McDonald’s India media mandate for South and West regions, taking charge...

Manushi Chhillar Joins Wella Professionals As New Hair Ambassador

Manushi Chhillar Joins Wella Professionals As New Hair...

Wella Professionals announces Manushi Chhillar as brand ambassador in India, highlighting...

Bhumi Pednekar Tests Bra Comfort Mid-Air for NYKD Campaign

Bhumi Pednekar Tests Bra Comfort Mid-Air for NYKD Campaign

Bhumi Pednekar stars in a cheeky, in-flight NYKD campaign, proving their new bra...

Motilal Oswal’s New Ad Warns Against Bad Financial Advice

Motilal Oswal’s New Ad Warns Against Bad Financial Advice

Motilal Oswal Financial Services uses humor and suspense to spotlight the importance...

Asian Paints Taps Krushna and Kiku for Hilarious “Batwara”

Asian Paints Taps Krushna and Kiku for Hilarious “Batwara”

Asian Paints recruits comedy duo Krushna Abhishek and Kiku Sharda in “Batwara” spots,...

Sara Ali Khan Shines with Colgate Visible White Purple Campaign

Sara Ali Khan Shines with Colgate Visible White Purple...

Sara Ali Khan fronts Colgate Visible White Purple, showcasing its first-ever purple-hued...

PepsiCo Partners with Formula 1 In Major Five-Year Global Deal

PepsiCo Partners with Formula 1 In Major Five-Year Global...

PepsiCo announces a worldwide partnership with Formula 1 making Sting Energy, Gatorade...

Britannia Enlists Chess Pro Gukesh D to Energize Milk Bikis

Britannia Enlists Chess Pro Gukesh D to Energize Milk Bikis

Britannia ropes in World Chess Champion Gukesh D for its Milk Bikis campaign, blending...

Big FM Launches BIG Live to Amplify India’s Digital Audio Footprint

Big FM Launches BIG Live to Amplify India’s Digital Audio...

Big FM debuts BIG Live, a digital audio platform offering live shows, podcasts,...