Asian Paints Taps Krushna and Kiku for Hilarious “Batwara”
Asian Paints recruits comedy duo Krushna Abhishek and Kiku Sharda in “Batwara” spots, using split-house humor to showcase paint’s durability and color clarity.
Anureet Kaur
Comedy Cuts Through Color Clashes
Asian Paints shakes up its messaging with “Batwara,” a comedic series starring Krushna Abhishek and Kiku Sharda as bickering siblings forced to split their beloved childhood home. Each scene hinges on outrageous decor disputes—Krushna selects electric orange walls, while Kiku insists on pastel peach—until Asian Paints arrives to unify their visions with long-lasting, perfectly matched paints.
Splitting Walls, Mending Bonds
The hero film opens on a literal wall dividing a living room, cracking floors, and mismatched furniture. Under Krushna’s orange corner, everything feels frenetic; under Kiku’s pastel side, time seems to melt. A single swipe of an Asian Paints color card brings them together, revealing a harmonious “Dual Tone” finish that resolves the comedic conflict and transforms the shared space.
Humor, Heart, and High Performance
Beyond laughs, the campaign spotlight’s Asian Paints’ technical edge—fade resistance, moisture protection, and seamless color matching between two palettes. A quick montage shows brushes gliding effortlessly and walls standing pristine despite pet scratches, cooking splatters, and errant cricket balls.
Multi-Screen Execution
“Batwara” drops as a 60-second flagship film on television and digital platforms, with 15- and 30-second comedy punch-outs for social channels. Interactive OOH displays in neighborhoods feature real-time “Divide Your Room” sliders—passersby swipe between two live walls to reveal color transformations.
Driving Co-Creation
Asian Paints invites homeowners to share their “Batwara Dilemmas” on Instagram using #PaintItTogether. Selected stories win free Dual Tone makeovers by professional designers, merging seemingly conflicting tastes into cohesive, Instagrammable spaces.
Colorful Conflict, Brilliant Resolution
By tapping India’s favorite comic duo, Asian Paints injects humor into a functional offer—proving that even the most polarizing design debates can end on a colorful, collaborative note. “Batwara” affirms the brand’s core promise: the perfect paint doesn’t just cover walls; it brings people together.
