Virat & Anushka Unveil Dubai’s Surprising Side

Virat Kohli and Anushka Sharma Bring Dubai’s Magic Alive in New Tourism Campaign

Dubai has always been known for its glittering skyline, luxury shopping, and world-famous attractions. But now, thanks to a heartwarming new campaign starring India’s beloved power couple, Virat Kohli and Anushka Sharma, the city is showing off a whole new side—one filled with surprises, romance, and hidden gems just waiting to be discovered.

A Campaign That’s All About Surprises

Launched by Dubai’s Department of Economy and Tourism, the campaign—titled “Dubai, Ready For a Surprise”—marks the first time Virat and Anushka have teamed up for a destination-focused ad. The campaign film follows the couple as they explore Dubai not just as celebrities, but as two people genuinely in love with the city and each other.

Instead of sticking to the usual tourist spots, Virat and Anushka embark on a journey of thoughtful surprises. Virat plans a series of special experiences for Anushka, revealing corners of Dubai that even seasoned travelers might miss. From romantic evenings by the bonfire to spontaneous adventures, every moment is filled with laughter, warmth, and a touch of their famous chemistry.

Romance, Adventure, and Hidden Treasures

The film opens with the couple lounging beside a bonfire, sharing playful banter and sweet moments that have already made fans go “aww” online. Anushka asks, “How are you so amazing?” to which Virat cheekily replies, “What can I say, I have learnt from the best,” making her blush.

But it’s not just about romance. The campaign takes viewers on a whirlwind tour of Dubai’s lesser-known experiences. From admiring the city’s skyline at the AURA SKYPOOL—the world’s highest 360-degree infinity pool—to parasailing over sparkling beaches, and from exploring vibrant food streets to sharing quiet moments in the desert, Virat and Anushka show that Dubai is full of surprises for every mood and every traveler.

They also dive into Dubai’s culinary scene, try local adventures, and enjoy musical interludes, proving there’s always something new to discover—even for regular visitors.

Why Virat and Anushka Are the Perfect Ambassadors

Both Virat and Anushka share a personal connection with Dubai, having visited the city many times for work and leisure. Their genuine affection shines through in the campaign, making them relatable and authentic ambassadors for Dubai’s evolving tourism scene.

Virat shared, “Dubai holds a special place for Anushka and me. Every time we visit, it feels familiar yet always has something new to offer. This campaign let us see the city through fresh eyes, and we can’t wait for others to do the same”.

Anushka added, “Every visit to Dubai feels like a new discovery. From thrilling adventures to unexpected moments, the city matches every mood and every need. We’re happy to be part of this collaboration and uncover new ways to fall in love with Dubai”.

A Fresh Take on Travel

The campaign is more than just a tourism ad—it’s an invitation for travelers to look beyond the obvious and find their own surprises in Dubai. Whether it’s a romantic getaway, a family adventure, or a solo exploration, the message is clear: Dubai is ready to surprise you, no matter how many times you’ve visited.

The film ends with a playful twist, leaving viewers wondering what other surprises Dubai has in store. With a full 360-degree rollout across social media, digital platforms, and targeted offline activities, the campaign is reaching audiences across India and beyond.

Fans Can’t Get Enough

Since its release, the campaign has gone viral, with fans praising Virat and Anushka’s chemistry and the fresh, emotional take on travel. The couple’s playful romance and genuine excitement have made the ad a hit, inspiring many to dream of their own Dubai adventures