Bisleri Limonata names Aditya Roy Kapur as Brand Ambassador

Bisleri International proudly announces Aditya Roy Kapur as the new face of Bisleri Limonata, as the beverage giant launches its vibrant #DoubleTheChill campaign.

The campaign aims to spotlight the unique experience of Bisleri Limonata, emphasizing its distinct flavor blend and establishing a strong identity among consumers.

Crafted by Bisleri's in-house creative team, the #DoubleTheChill campaign promises to captivate audiences with its refreshing message. The collaboration with Aditya Roy Kapur was expertly managed by Wavemaker and Group M ESP, ensuring a seamless integration of the brand's values with the actor's charisma.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International, expressed his enthusiasm, stating, "Bisleri Limonata stands out in the lemon beverage market with its lime and mint combination, winning over millions of consumers. Aditya Roy Kapur is a perfect brand fit, embodying an easy-going charm that resonates with our audience. With this campaign, we aim to strengthen our connection with Gen Z consumers and drive increased demand for Limonata."

Aditya Roy Kapur shared his excitement about the collaboration, stating, "I'm thrilled to embark on this refreshing journey. Limonata's invigorating taste perfectly aligns with my own zest for life. Being part of the campaign was a delight, as it exudes a chill and fun vibe that will resonate with consumers. I am delighted to collaborate and be part of the Bisleri family."

The integrated campaign launch will span various platforms, including television, digital media, out-of-home advertising, delivery vehicles, trade marketing, OTT platforms, and more, ensuring maximum visibility and engagement with consumers nationwide.