Taapsee Pannu and Nivea India emphasize the importance of caring your skin in the heat

With #SkinCarePeNoBreak, Nivea India is returning with a new spin on their summer story. This has been brought to life in a slam poetry format, wherein Taapsee Pannu, the brand's spokesperson, emphasizes the significance of skincare over the summer as part of the new digital video.

"Although body creams are necessary in the winter, many people disregard their skincare regimen in the summer. By emphasizing the category's relevance even in the summer, Nivea India is reaffirming its dedication to the body care industry. The brand's ground-breaking new product, Gel Body Lotion, is introduced in the movie as the ideal summertime body lotion. According to a press release, "The playful rhyme also increases the relatability quotient for today's women, who have been completely skipping moisturizing due to the stickiness of heavy lotions."

The #SkincarePeNoBreak ad, which featured Taapsee on vacation but showed how she continued with her skincare regimen despite being away, was introduced last year. An imagined scenario depicting the results of Taapsee leaving her skincare at home serves as the prologue to that moment in the new advertising video. She appears to be leaving for a summer break when the movie begins, but someone is not quite pleased with her.

That someone is none other than her skin, who is conversing with her and expressing displeasure that she neglected to carry the remedy for her summer skin. As the movie goes on, her skin explains what it needs in order to get rid of the sticky sensation while maintaining hydrated. NIVEA Gel Body Lotion saves the day with its quick-absorbing, water-based gel structure that is lightweight and non-sticky, just what your summer skin needs to be hydrated and refreshed. The upbeat melody describes some real difficulties that women encounter during the summer and offers an easy solution—all-day hydration.

"NIVEA has been at the forefront of consumer-centric product innovations for over a century, and we understand the crucial role that body lotions play in keeping the skin healthy-looking across all seasons," said Neil George, Managing Director of NIVEA India. We've noticed that throughout the summer, a lot of users tend to skip their skincare routine, mostly for lack of knowledge. In order to raise awareness and effect change with the NIVEA Gel Body Lotion line, we created our campaign #SkincarePeNoBreak. Dehydration in the summer is just as terrible for the skin as dryness in the winter. With its special combination of quick-absorbing gel qualities and moisturizing lotion qualities, we've created a cutting-edge solution that gives you long-lasting, hydrated skin that isn't sticky, satisfying important consumer summer need stages. As the leaders in our category, we think it's critical for us to emphasize the value of summer skin care for everyone, and this time we've done so in a special slam poetry format, which we hope will increase the message's relatability.

As an actor who is constantly on the go, Taapsee Pannu, brand ambassador for NIVEA India, continued, "I understand the importance of taking care of my skin, not just my face but also my body. I was able to relate to the experience of filming the slam-poetry style video because I had heard other women's complaints about it. I prefer a lighter, gel-based composition throughout the summer, and the NIVEA Gel Body Lotion has completely changed my life. It gives me the best of all worlds by hydrating me for a very long time and allowing for quick absorption. I'm overjoyed to be affiliated with a company that actually cares about solving women's skincare issues.