Astral Limited launches campaign for TruBuild Brand

Astral Ltd. has launched a digital advertising campaign to promote the redesigned TruBuild brand. This campaign, which features a variety of rebranded TruBuild products, emphasizes the brand's commitment to protecting residential and commercial areas from water infiltration. To fascinate and interest the audience, the advertisement ingeniously combines humor and useful material.

"As part of Astral's 25th anniversary celebrations, TruBuild launches an enthralling digital advertising campaign showcasing the redesigned brand." The "Tip Tip nahi, TruBuild" campaign, which features a variety of rebranded TruBuild products, stresses the brand's dedication to safeguarding homes and commercial spaces from water incursion. TruBuild has a new logo and motto to commemorate this milestone, as well as a distinct color identity that combines trust-inspiring blue with the vibrancy of orange, indicating energy and dedication. The advertisement "deftly combines humor and informative content to captivate and engage the audience, effectively highlighting the importance of a dependable waterproofing solution provided by TruBuild products such as Floor Tile Adhesive, Wall Adhesive, Rooftect Advanced, Aqualock, Epoxy, and so on," according to a press release.

Saumya Engineer, VP, Astral Limited, commented on the campaign's launch, saying, "Our primary goal with the new digital campaign is to reveal the revitalized TruBuild brand and highlight its impressive range of products and capabilities." We hope to convey the obstacles that customers and users confront when coping with waterproofing failures in a humorous and effective way through an engaging advertisement. Our wide TruBuild product line offers a dependable and effective solution, allowing people to recover control of their living areas and stop worrying about water ingress/leakage issues." The digital campaign will be widely broadcast on social media sites.