Nykaa’s campaign features CID’s ACP Pradyuman and Daya investigating skincare problems
In their signature style, the duo investigates common skin issues—open pores, pimples—and shares valuable skincare tips
Sumit Rawat
Nykaa, a leading beauty and lifestyle destination, has once again captured the hearts of fans with a delightful surprise. In a nostalgic nod to the beloved 90s TV show CID, Nykaa has brought back iconic characters ACP Pradyuman and Daya in an ingenious collaboration video.
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This entertaining campaign cleverly merges the world of skincare with the unforgettable catchphrases of CID to educate viewers on the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine. In the video, ACP Pradyuman and Daya unravel the mystery behind common skin issues like open pores and pimples, providing valuable skincare tips with their signature flair. Viewers can enjoy Daya’s excitement about breaking down doors, only to realize they are tackling a mightier enemy: open pores. The line, “Ab ayega bahar skin problems ka raaz,” playfully captures the essence of the campaign as the duo addresses skincare concerns with the same determination they used to solve crimes.
This creative collaboration not only brings a sense of nostalgia but also makes skincare education fun and engaging, highlighting Nykaa's innovative approach to connecting with its audience.
