Boman Irani joins Springwel for new campaign

Springwel Mattresses has launched a new advertising campaign, #DhangSeSoyaHotaTohYeNaHota, starring Boman Irani, by bringing several advancements in products like as Pure Ortho balance, Tru Comfort, and Tru Love.

The three videos starring Irani show how a lack of sleep causes absent-mindedness, embarrassment, and blunders in even the most minor jobs. 'Dhang se soya hota, toh ye na hota,' as Boman Irani says in the movie, encapsulates the brand messaging lightheartedly. The three videos address the various sleeping demands of three distinct consumer cohorts.

Ankit Kapoor, CMO and Operating Partner at Ananta Capital, commented on the relationship and the brand campaign, saying, "Springwel is constantly innovating and extending our country's technological prowess in the mattress industry." This campaign emphasizes the importance of getting enough sleep, and Mr. Irani's portrayal as the key character lends credibility to the distinctive aspects of Springwel's innovative developments. We are excited to work with him and are convinced that customers will be able to identify to the daily details we portray in each of our films. With this, we hope to contribute to the solution of our country's sleep deficit."

Boman Irani expressed his concern over the country's rising cases of sleep deprivation, saying, "Through this campaign, I would urge people to consider the importance of good sleep and the role of the right mattress in addressing sleeping issues." I am happy to be a part of this well-thought-out, innovative, and door-delivered project by Springwel. Cleantech protection and pure orthopaedic benefits will offer better and deeper sleep for every Springwel customer."

"Enhancing the quality of your sleep is paramount for overall well-being, and Springwel has embraced cutting-edge technological advancements to achieve that," said Ashish Kharwatkar, Executive Creative Director, Enormous. We've produced a fun and lighthearted message of 'Dhang ki neend' - The ideal sleep, brilliantly delivered by the amiable and iconic Actor, Mr. Boman Irani, through relatable circumstances portraying the repercussions of sleep deprivation."