Analysis

Festive Season World Cup: A Boon for Brand Marketing Strategies?

Festive Season World Cup: A Boon for Brand Marketing Strategies?

As ICC Men's World Cup aligns with India's festivities, advertisers contemplate...

According to the analysis, the worldwide advertising market would rise by 4.7% to $762.5 billion in 2024

According to the analysis, the worldwide advertising market...

According to the analysis, the worldwide advertising market would increase at a...

Are digital news providers experiencing a decline in mobile traffic?

Are digital news providers experiencing a decline in mobile...

The primary causes stated are a decrease in data and news consumption, a decrease...

Insights on Advertising Industry in 2022 and Wavemaker's Plans for 2023: Ajay Gupte

Insights on Advertising Industry in 2022 and Wavemaker's...

Ajay Gupte's insights on the advertising industry in 2022 and Wavemaker's plans...

Meta's AR Playbook will assist brands in connecting with customers

Meta's AR Playbook will assist brands in connecting with...

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...

How CaratLane is benefiting from a strong omnichannel strategy

How CaratLane is benefiting from a strong omnichannel strategy

The advantages of implementing a strong omnichannel strategy, and the growth drivers...

Top OTT in India and third worldwide in terms of downloads is MX Player

Top OTT in India and third worldwide in terms of downloads...

MX Player, the top OTT platform in India, has achieved yet another milestone that...

Advertisers for the DP World ILT20 respond favorably to ZEE

Advertisers for the DP World ILT20 respond favorably to...

ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...

Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...

In 2023, PR will emphasise audience personas, transparency, and authenticity: Aman Gupta

In 2023, PR will emphasise audience personas, transparency,...

A FINN Partners Company, speaks about the key trends that are expected to dominate...

TAM AdEx reports a 26% increase in TV ad volumes in year 2022 over year 2019

TAM AdEx reports a 26% increase in TV ad volumes in year...

According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...

We will witness a transition from storytelling to story living

We will witness a transition from storytelling to story...

How the pandemic has brought about a new leadership paradigm in this episode of...

Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...