Advertisers for the DP World ILT20 respond favorably to ZEE

The official broadcast partner of the DP World International League T20 (DP World ILT20), ZEE Entertainment Enterprises Limited (ZEEL), India's largest content and entertainment powerhouse, has gotten off to a strong start with top advertisers already onboarded across key consumer categories. This is a significant milestone for the international cricket league and demonstrates its inherent distinctiveness in terms of the calibre of the league's players, the strength of the brands of the six franchises, and the sizeable strength of the Zee platform. Paytm, Kurkure Playz, Kent RO, and Gulf Oil are among the first group of sponsors for the DP World ILT20 event in 2023.

With the much-anticipated DP World ILT20 set to begin play on January 13, major international corporations and well-known Indian brands have shown a lot of interest in joining as the league's advertising partners. ZEE Entertainment and DP World ILT20 are collaborating closely to build a devoted following and interact with cricket fans around the world.

ZEE'S extensive and international network provides brands with an incredible opportunity to interact with a wide range of demographics while bridging languages and borders. ZEE is making significant strides to provide its partners with a prolonged engagement with their customers as it comes back in the sports broadcasting industry.

Rahul Johri, President - Business, South Asia, Zee Entertainment Enterprises Limited, responded to the announcement by saying, "As we embark on this exciting journey, we would like to extend a warm welcome to all our partners. We are thrilled by the enthusiastic reception to the inaugural DP World ILT20. We at ZEE are committed to bringing this special cricket extravaganza to our audiences around the world and are confident that the league will become one of the biggest and most well-liked international cricketing events.

"Paytm is thrilled to be a part of ILT20 because the tournament fosters the nation's love of cricket. Its connection to Zee5 will be cherished forever.

Neha Agarwalla, GM Marketing, Paytm

ILT20 DP World will broadcast LIVE "We are thrilled to participate in the ILT20 for supporters of our brand Kuhl. We have a lot of faith that Zee Network will use their expertise in sports and best efforts to make this league a huge success. Our brand messaging of being Smart and Stylish fits well given the make-up of the league and the types of teams that play in it. We send our best wishes to the Zee team and ILT20.

Mahesh Gupta, CMD, Kent RO Systems 

"It is an honour to collaborate with this cricket extravaganza, which raises the bar for short-format cricket excitement outside of Indian borders. This league connects with Gulf Oil India because both organisations show a love for the game. Whether it be motorsports or cricket, Gulf has consistently supported high-performance sports. We have even appointed renowned cricketers as our brand ambassadors. In the future, we'll keep looking for innovative ways to thrill and engage customers and fans.

Amit Gheji, Head of Marketing, Gulf Oil India

Shah Rukh Khan, a world-famous star, appeared in ZEE Entertainment's #HarBallBawaal campaign film, which was released earlier this month. The film does a fantastic job of capturing the fanaticism surrounding T20 cricket as well as the drive and ambition of cricket players. Additionally, the company hired renowned rapper Badshah to create the league anthem, "Halla Halla." The league's anthem and the campaign movie have gained enormous popularity on social and digital media platforms since their debut.

Starting on January 13th, 2023, at 6:45 PM, VE will be broadcast on ZEE Entertainment's 10 linear TV channels and streamed on ZEE5, with a massive opening ceremony in English, Hindi, and Tamil. Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Therai, Zee Bangla Cinema, Zee Zest (SD & HD), & Pictures HD, &Flix (SD & HD), and ZEE5 will all broadcast the event in India and around the world.

Along with UAE's current and future stars, the tournament will feature 84 international cricket stars from around the world, including Joe Root, Alex Hales, Imran Tahir, Dwayne Bravo, Andre Russell, Shimron Hetmyer, Moeen Ali, Kieron Pollard, and Wanindu Hasaranga. Six teams—Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors—are participating in the inaugural edition.