Analysis
Meta's AR Playbook will assist brands in connecting with...
Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...
How CaratLane is benefiting from a strong omnichannel strategy
The advantages of implementing a strong omnichannel strategy, and the growth drivers...
Top OTT in India and third worldwide in terms of downloads...
MX Player, the top OTT platform in India, has achieved yet another milestone that...
Advertisers for the DP World ILT20 respond favorably to...
ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...
Trending Now: 2023 predictions for TV advertising
More viewers than ever are streaming, which will cause TV advertising to become...
In 2023, PR will emphasise audience personas, transparency,...
A FINN Partners Company, speaks about the key trends that are expected to dominate...
TAM AdEx reports a 26% increase in TV ad volumes in year...
According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...
We will witness a transition from storytelling to story...
How the pandemic has brought about a new leadership paradigm in this episode of...
Real world to metaverse: Will meta platforms recover in...
A €390 million fine imposed by a UK court for the illegal use of data for targeted...
The time is now for brands to purge their advertising supply...
Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...
The urgent need is for digital-first employee advocacy
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...
Human interactions will be powered by empathy, a clean,...
Operational efficiencies, stronger strategies, and a much stronger focus on creating...
Esports 2023: Advertisers are in the game now
Experts say that there are now countless advertising opportunities because the Indian...
This year's outdoor advertising will be dominated by pDOOH
In addition to the growth of OOH media as a whole, industry experts predict that...
The emergence of social commerce: Why are brands becoming...
Currently valued at $2 billion, the social commerce market is anticipated to grow...
