Analysis
BJP Leads Google Campaign Spending Ahead of Lok Sabha Elections
Google Ads Transparency Centre data reveals video ads prioritize campaign agendas;...
Digital ad growth slows, piquing interest of market analysts...
Debate arises: Consumer influx lowers ad costs; 'slowdown' seen as market correction...
Is retail media accelerating in the digital advertising...
As per industry reports & observers, retail media is the third-fastest-growing advertising...
Programmatic Advertising: The future path for digital marketing...
According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...
Digital growth forecast: 17% surge expected in 2024
Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...
Auto sector excels in digital AdEx, led by paid search
Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
Small firms become major contributors to digital ad spending...
Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...
Digital Media surpasses combined share of TV, Radio, OOH,...
In 2023, digital media surpassed the combined shares of Television (32%), Radio...
Ad's Green Evolution: Eco-Friendly Revolution in Marketing...
Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...
FMCG Giants Boost Ad Spending Amidst Improved Margins and...
Ad spend will predominantly target TV, especially sports and news channels, along...
FMCG industry anticipates increased consumption with favorable...
Positive measures for self-sufficiency in oilseeds boost FMCG, particularly food,...
Revolutionizing Brand Building: Insights from Myntra Ads'...
Explore the transformative impact of online retail media marketing on brand building....
Cinema ads hit again, all thanks to box office hits
Industry insiders report a positive shift in ad rates from the previous year, anticipating...
Digital Advertising Surpasses TV Industry Amid Economic...
Experts observe TV industry's dependence on major advertisers, while ad growth for...
India ranks third globally in video market, recent report...
In 2023, advertising formed 51% of online video revenues per Media Partners Asia,...
