Analysis
2023 Marketing: Embracing social responsibility, agility,...
Marketing leaders emphasized influencer collaborations, community nurturing, and...
Can Reliance-Disney India merger conclude within two months...
Legal experts foresee challenges finalizing the Reliance-Disney merger in 2 months,...
2024: GenAI's pivotal moment in the marketing landscape...
Generative AI transforms marketing, but Media Mix Modelling's complexity demands...
Influencer Marketing in 2023: Rise and Regulation Trends...
In 2023, authenticity reigns as brands prioritize genuine influencers with true...
Government allocated Rs 967 crore for print media ads since...
In Lok Sabha, I&B Minister Anurag Thakur disclosed: 1,48,363 periodicals registered...
Zee-Sony and RIL-Disney: corporate mergers shaping entertainment...
Exploring the mergers' market status by evaluating their values and share distribution...
2023: OOH's resilient resurgence defines the year in advertising
Industry players agree: Integration with mobile, social media, and location-based...
Are brands on social media treading delicate, risky paths?
Industry experts advise closer collaboration between brands and platforms, emphasizing...
Data.ai predicts a fall in Twitter and Threads by 2024
According to Data.ai's recent analysis, microblogging apps are progressively losing...
India set to reach Rs 394 bn in programmatic ad revenue
As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...
ICC World Cup Semifinal: Ind vs NZ Achieves 5.3 Crore Peak
Ongoing ICC World Cup Match Sets New Record: Surpasses 4.4 Crore Viewers, Exceeding...
Understanding Google AdSense: Navigating Recent Changes...
Experts Assess Noteworthy Updates: Appears Neutral for Publishers, Yet Strategic...
Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...
Remarkable growth in click-to-message ads showcases the potential of conversational...
Desi D2C Brands' Global Leap: Challenges and Opportunities...
As Indian Brands Go Global, Navigating Cultural Differences, Legal Regulations,...
Does Data Analytics hold the key to optimizing performance...
In the absence of third-party cookies, experts explore the potential of AI-driven...
Disney+ Hotstar Sets New Record with 4.3 Crore Viewers...
Disney+ Hotstar Achieves Record-Breaking Peak of 4.3 Crore Viewers in India vs New...
