Rahul Dravid, Jasprit Bumrah, Surya Kumar Yadav unveil YiPPee!’s campaign

With cricket fervor in the air, the internet buzzed with curiosity following cryptic Instagram posts by Jasprit Bumrah and Surya Kumar Yadav about 'The Toss.' Interest surged as their wives also posted about it, sparking widespread speculation.

Social media exploded with questions about “What is the Toss all about?” This led to millions of views and viral discussions, capturing widespread attention.

Amid the speculation, Sunfeast YiPPee! revealed its latest campaign, 'YiPPee Toss,' on Instagram, featuring beloved cricketers Rahul Dravid, Jasprit Bumrah, and Surya Kumar Yadav. The fun-filled campaign highlights YiPPee! Noodles' unique qualities: long and non-sticky.

The new TVCs showcase Dravid, Bumrah, and 'SKY' in lighthearted scenarios where they use the 'YiPPee Toss' to settle friendly banters playfully. This innovative campaign positions YiPPee! as 'India's Choice.'

Kavita Chaturvedi, Chief Operating Officer of Snacks, Noodles & Pasta, ITC Ltd., said, “Cricket is an emotion in India, and what better way to connect with our consumers than by combining the sport with the deliciousness of YiPPee! Noodles. This campaign celebrates our brand's playful energy and the joy of enjoying YiPPee! with friends and family.”

Jasprit Bumrah remarked, “It’s a very playful campaign, and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

Surya Kumar Yadav added, “I am thrilled to be part of this campaign as it mirrors our camaraderie on and off the field. With YiPPee!, settling our playful banter just got a whole lot easier.”

Rahul Dravid commented, “I had a wonderful time working with Bumrah and SKY on this campaign. We've created something enjoyable, and I hope everyone likes it.”

The 'YiPPee Toss' campaign will be rolled out nationwide across multiple media platforms.