Policybazaar introduces an advertising campaign highlighting its claims assistance services

Explore heartwarming stories where Policybazaar’s dedicated executives redefine assistance, ensuring swift and empathetic claim settlements, embodying trust, transparency, and unwavering support.

Policybazaar has recently launched a compelling campaign highlighting its commitment to assisting customers during critical moments. The ads focus on the emotional aspects of the claims process, showcasing the impact on people's lives.

In the spot titled 'Apka Apna Saathi Policybazaar,' an executive is portrayed running around to complete claim formalities while on a video call with his daughter, who eagerly awaits him on her birthday. Despite the urgency, he reassures the policyholder’s wife about the approval of their health claim.

The second ad, 'Apke Sapne, Apki Suraksha Aur Policybazaar Ka Vaada,' unfolds with a revealing exchange between a patient and a nurse. The nurse credits the timely completion of formalities to the patient's son, only to disclose later that it was a Policybazaar executive who facilitated the process.

Samir Sethi, Head of Brand Marketing at Policybazaar, highlighted that the ads underscore the company's streamlined claims process, focusing on speed, transparency, and efficiency. He emphasized that the campaign reflects the brand's core value of standing by customers during their most crucial moments.

Dheeraj Renganath, Chief Creative Officer at MagicCircle Communications, provided insights into the campaign, noting its aim to dispel the misconception that customers are left to handle claim settlements on their own. Instead, it portrays Policybazaar executives as individuals who go above and beyond their duty to assist during times of need.