Zomato and Neeraj Goyat: A Knockout Partnership
Zomato, under the leadership of Deepinder Goyal, has announced a sponsorship deal with Indian boxer Neeraj Goyat. This partnership, born from a humorous exchange on The Kapil Sharma Show, marks Zomato's foray into sports sponsorships.
Deepanjali
In a surprising move, Zomato, led by its CEO Deepinder Goyal, has announced a sponsorship deal with renowned Indian boxer Neeraj Goyat. This partnership came to light after a playful exchange on The Kapil Sharma Show, where Goyat hinted at the possibility of a collaboration with Zomato.
Zomato is excited to back @GoyatNeeraj as he makes India proud at a global stage.
— Deepinder Goyal (@deepigoyal) November 12, 2024
I met Neeraj at @KapilSharmaK9's show recently. His story and attitude are inspiring.
Neeraj is the only Indian boxer to make it to one of the biggest boxing fights — the Paul vs Tyson mega-event… pic.twitter.com/P9WCawDVcv
Goyat, a WBC Asia titleholder, is gearing up for a high-profile fight against Brazilian fighter Whindersson Nunes. This much-anticipated bout will be part of the Paul vs. Tyson and Taylor vs. Serrano 2 event, which will be streamed live on Netflix, providing Goyat with global exposure.
Zomato's sponsorship of Goyat marks a strategic move to expand its brand presence beyond food delivery. By associating with a rising sports star, Zomato aims to connect with a wider audience and strengthen its brand image.
This partnership is a testament to the evolving landscape of brand sponsorships, where non-traditional industries are venturing into sports to enhance their visibility and engage with new demographics.
