Alia Bhatt and Ranveer Singh Star in MakeMyTrip's New Campaign
Bollywood power couple Alia Bhatt and Ranveer Singh have teamed up with MakeMyTrip to launch a new ad campaign that highlights common travel woes and solutions offered by the online travel platform.
Bollywood's dynamic duo, Alia Bhatt and Ranveer Singh, have come together to star in a new advertising campaign for MakeMyTrip. The campaign, which consists of three films, aims to address common travel challenges and showcase the platform's diverse accommodation offerings.
The first film in the series captures a relatable scenario faced by many travelers: the struggle to find familiar food while abroad. Alia and Ranveer, playing themselves, are seen searching for "something wheatish" in a foreign hotel. This humorous portrayal highlights the importance of finding accommodations that cater to Indian preferences, such as those offering Indian cuisine.
To address this issue, MakeMyTrip has introduced the "Loved by Indians" filter. This innovative feature allows travelers to easily identify hotels that have been rated highly by Indian customers, ensuring a comfortable and familiar stay.
By partnering with Alia Bhatt and Ranveer Singh, MakeMyTrip has leveraged their star power to create a memorable and impactful campaign. The duo's energetic performances and relatable portrayal of travel experiences have resonated with audiences and effectively communicated the brand's message.
As the travel industry continues to recover from the pandemic, MakeMyTrip's new campaign reinforces its commitment to providing seamless and personalized travel experiences. By addressing common pain points and offering innovative solutions, the platform aims to inspire travelers to explore the world with confidence.