The new audio format is video. Zoom, Debjani Gupta

While Zoom has entered the professional vernacular of today, its very availability can cause consumers to become blind to its uses. Zoom revenue is anticipated to reach between $4.370 billion and $4.380 billion in 2023 with over 300 million daily active users. Revenue from the online platform for meetings and cooperation increased to $4.09 billion in 2022 from $2.65 billion in 2021.

After the United States, India is the company's second-largest international market. The potential for zooming in on India is huge, notwithstanding the stark population disparity between the two nations. Debjani Gupta, Country Marketing Leader for Zoom, spoke with exchange4media about breaking into that market, the platform's most recent marketing tools, and why there might be too much of a good thing.

Yes, everyone is familiar with us, but they largely know us from meetings. And given how well-known the brand is, that is my challenge as a marketer. And when you approach someone and say, "I'm from Zoom, and this is what we do," they respond, "Oh, we know," before I can finish my statement. You don't need to tell us, she quips, while claiming they are unaware of the full range of services and goods the company provides.

Meetings, chats, hub places (a relaxed online meeting space where you may run into coworkers and chat), and Zoom Calendars are all available. Then, so that you may integrate into your own platform, there are SDKs and APIs. The events platform includes webinars, events, sessions, as well as internal communication capabilities like Zoom chat, a whiteboard, and other things.

"As a result, education must be spread widely. The brand is well-known and well-understood, but my key performance indicator is to make sure that our clients and potential customers in India have access to information about all of the products we have available to them as well as knowledge of the full Unified communications as a service (UCaaS) platform.

The need for that "enterprise telephony" is expanding as businesses become more aware of the difficulties in convincing workers to work in offices full-time. The percentage of employees working full-time in offices decreased to 42% in the second quarter of 2023 from 49% in the first, according to The Flex Report, which is based on information from over 4,000 organizations employing more than 100 million people globally. In addition, offices with hybrid work arrangements increased from 20% in the previous quarter to 30% in the current quarter.

"Modern companies have realized that getting employees back to work after we have had a taste of what we can do virtually is leading to dissatisfaction right now," claims Gupta, highlighting the fact that the majority of professionals have discovered they can accomplish their tasks from anywhere.

"As long as I'm efficient and competent and carry out all I'm supposed to, everything is OK. She claims, "I'm an adult, and the entire company runs on trust and company culture," pointing out that as long as you have the correct culture and you trust your people to carry out their duties, there shouldn't be any problems.

Because empowering your staff also makes it easier to resolve customer complaints, Zoom is actually looking at rethinking the entire concept of employee experience as well as customer experience. Afterward, video becomes the new audio. Even those who are traveling use video chats rather than phone calls to communicate with friends, family, coworkers, or even customer care contact centers, according to the expert.

Zoom Events, which was introduced last year and has since become a main area of concentration, was introduced while Zoom webinars have been around for a while. Zoom Events, according to the firm, is a virtual event management solution created for marketers that supports up to 50,000 view-only participants and more than 100 interactive panelists. The built-in technologies of Zoom Events encourage networking and provide real-time feedback so that attendees may take use of the advantages of live events while they are at home.

"Now that we have something called Backstage, you need to prepare your speakers just before they take the stage or sit on a panel when you attend to an event. There, the same thing is repeated. Zoom Events, a more complete enterprise version, has a smaller counterpart called Zoom Sessions. As marketers, we devote a tremendous amount of time and money to event development and branding. Because we have tools on that platform that enable companies, event organizers, and marketers to just plug and play, Zoom Events takes care of all of that," she lauds.

The Zoom Phone, which recently received its license from Indian authorities and which promises to combine all those characteristics into one safe universal device, is another interesting development. Gupta adds, "But we constantly coming up with ideas and innovations, so there will be more announcements shortly.