Wahter’s New ‘Shot’ Bottled Water Doubles as Ad Space for GenZ

Wahter has introduced an innovative bottled water product, Shot by Wahter, aimed at capturing the attention of Gen Z. This new offering is not just a hydration solution—it’s a dynamic advertising platform with customizable label space, making it a creative way for brands to connect with young, tech-savvy audiences.

Available across General Trade, Modern Trade, and local stores nationwide starting November 2024, Shot combines a vibrant design with interactive features like an iPhone giveaway. The product label includes a QR code, which consumers can scan to enter contests and engage with brands directly, creating a unique blend of utility and entertainment.

Why Target Gen Z?

With 377 million Gen Z consumers in India driving $860 billion in spending, this demographic represents 43% of household consumption, projected to grow to $2 trillion by 2035. Recognizing this immense potential, Wahter crafted Shot as a youth-centric product designed to resonate with this influential group.

The bold label design and wide availability at high-traffic retail locations, including shopping malls, Kirana stores, and pan shops, make Shot a standout among competitors. The product also reserves 40% of its label for brand advertising, offering companies a way to reach Gen Z where they live, work, and play.

Amitt Nenwani, co-founder of Wahter, explained the vision behind the launch:
“With Wahter’s success, we realized brands were looking for more impactful ways to connect with Gen Z and millennials. Traditional advertising often misses the mark with this audience. Shot is our solution—a dynamic, everyday product that not only quenches thirst but also serves as an engaging brand touchpoint.”

Accessible and Affordable

Available in 250 ml and 500 ml sizes, Shot is priced competitively against leading bottled water brands like Bisleri and Kinley, ensuring affordability. This strategic pricing positions Shot as a mass-market product with a broad appeal to consumers and advertisers alike.

Expanding Brand Reach

Shot’s advertising opportunities cater to brands eager to authentically connect with Gen Z and millennials, addressing a gap in traditional advertising methods. By transforming a basic necessity into an interactive advertising space, Wahter provides brands with high-visibility opportunities at everyday touchpoints.

The launch aligns with Wahter’s ongoing mission to bring innovation to the bottled water market. By focusing on engagement and authenticity, Shot by Wahter stands poised to become a game-changer in both the consumer goods and advertising industries.