Jasprit Forgot to Tell Sanjana—Uppercase Made It Epic
Uppercase’s hilarious “Batana Bhool Gaya” campaign stars Jasprit Bumrah and Sanjana Ganesan, blending brand love, chemistry, and sustainability with five unforgettable digital films.
Prakhar
Jasprit Invests. Sanjana Finds Out… From the Newspaper?
Uppercase, the sustainable travel gear brand with purpose-packed suitcases, just dropped one of the quirkiest, cutest brand campaigns of the year, “Batana Bhool Gaya”. It features none other than cricketer Jasprit Bumrah and his wife, broadcaster Sanjana Ganesan. The twist? It’s not just a brand endorsement. Jasprit’s now an investor in Uppercase. And he “forgot” to tell his wife.
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Five Films, One Hilarious Plot Twist
The campaign unpacks a fictional (yet totally relatable) domestic saga: Jasprit breaks the news of his brand investment… via a newspaper headline. Sanjana’s reaction? Equal parts sass and sarcasm. Across five digital films, we see their on-screen chemistry, filled with mock frustration, eye rolls, and clever digs, as Sanjana “roasts” him for not sharing earlier.
Each episode slyly reveals a USP of Uppercase gear—durability, eco-friendliness, space optimisation, stylish design, and zippy handling—all while unfolding their cheeky banter. The campaign climaxes with a reveal: Sanjana was actually the one who first pitched the brand to Jasprit. She even DM’d the founder. Talk about plot twist goals.
Luggage, Love, and Laughs
Forget boring investor press notes. This campaign tells a story—playful, personal, and pitch-perfect for digital-first audiences. Ramya Ramachandran, Uppercase’s marketing head, explains it best: “We didn’t want a transactional announcement. We wanted a story rooted in chemistry, belief, and authenticity.” And it delivers—big time.
It’s not every day that a brand manages to weave in:
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A relationship plotline
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Product features
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Sustainability messaging
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And real-life investor news
…all without sounding preachy or salesy.
The Couple That Carries Together…
Uppercase isn’t just roping in a celeb couple—it’s getting a real-life duo who genuinely believe in the brand. Sanjana’s enthusiasm is palpable: “I’m really happy to be a part of the uppercase family,” she says, citing its sustainable design and Made-in-India roots. Meanwhile, Jasprit ties it back to intentional living: “Whether in cricket or life, I believe in purpose. Uppercase has it.”
Their pairing also speaks to the brand’s positioning: travel gear that resonates with today’s modern, thoughtful, on-the-go Indian. Young couples, solo travelers, and Gen Z adventurers—this campaign speaks their language.
Behind the Zippers: Sustainability Stats That Stick
Uppercase isn’t just rolling out cute content—it’s rolling out impact. The brand has:
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Recycled 2.4 million plastic bottles
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Saved over 192,000 kg of CO2 emissions
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Expanded rapidly across India with its sustainable travel focus
In a category long dominated by style or price-led messaging, Uppercase is rewriting the suitcase script—with eco-intent, clever design, and now, celebrity-backed storytelling.
A Marketing Masterstroke on Wheels
With “Batana Bhool Gaya,” Uppercase has zipped together influencer chemistry, emotional storytelling, and smart branding into one delightful five-part series. It’s not just a campaign—it’s a reminder that who tells your brand story matters just as much as how it’s told.
And in this case, the storyteller forgot to tell someone very important. Thankfully, it made for a perfect punchline—and a marketing masterclass.
