Virgio and Anjali Anand Launch Inclusive Fashion Line

A New Era for Plus-Size Fashion in India

The Indian fashion industry is finally listening to a long-ignored segment ,i,e. curvy women. In a bold move, fashion-tech brand Virgio has partnered with popular actor Anjali Anand to launch ‘Beyond The Curve’—an exclusive, trend-focused fashion line designed specifically for women above XL sizes. This invite-only collection is not just about adding bigger sizes; it’s about reimagining style, fit, and self-expression for real bodies.

Why ‘Beyond The Curve’ Stands Out

For decades, plus-size women have struggled to find stylish, well-fitting clothes. Most brands simply scale up their standard designs, often resulting in ill-fitting, unflattering garments. Virgio and Anjali Anand wanted to change this narrative. As Amar Nagaram, founder and CEO of Virgio explains, “Beyond The Curve was born from listening — to every woman who’s ever felt ignored by the rack. We didn’t want to just add sizes. We wanted to rethink how sizing, style, and self-expression work for real bodies”.

Key Features of the Collection:

• Sizes Above XL: Specifically tailored for curvy women, addressing a market segment that is often overlooked.
• Trendy Designs: The collection focuses on current fashion trends, ensuring that curvy women don’t have to compromise on style.
• Invite-Only Model: Interested customers join a waitlist and receive a personal invite code, helping Virgio control production and minimize waste.

Anjali Anand: A Voice for Body Positivity

Anjali Anand, known for her roles on television and her advocacy for body positivity has been deeply involved in every step of the collection’s creation—from fittings and fabric trials to engaging with the community. She shares, “I’ve spent years being told what not to wear. Beyond The Curve is my answer to that — bold, unapologetic, and made for every woman who’s ever felt unseen. With Virgio, I didn’t just co-create clothes. We built a space we never had growing up”.

Anjali’s journey in the entertainment industry has not been easy. She has openly discussed how tough it is for plus-size people to find work in showbiz, noting that the industry is slowly changing but still has a long way to go11. Her involvement in ‘Beyond The Curve’ is a significant step toward making fashion more inclusive and empowering for women of all sizes.

Sustainable Fashion at Its Core

Virgio is not just about style; it’s also about responsibility. The brand uses technology and community data to create collections on-demand, which helps reduce overproduction and fashion waste. Each garment is made with sustainable materials—biodegradable fabrics, recycled textiles, and azo-free dyes—ensuring that the fashion is as kind to the planet as it is to its wearers.

Sustainability Highlights:

• On-Demand Production: Reduces overstock and waste.
• Eco-Friendly Materials: Biodegradable fabrics, recycled textiles, and safe dyes.
• Transparent Supply Chain: QR codes on garments allow customers to trace the product’s carbon footprint.
• Ethical Manufacturing: Virgio partners with Sedex-certified factories to ensure fair wages and safe working conditions.

Changing the Fashion Conversation

The launch of ‘Beyond The Curve’ comes at a time when the global conversation around body positivity and inclusivity is gaining momentum. In India, where nearly 60% of women fall into the plus-size category, the need for inclusive fashion has never been greater11. Designers like Wendell Rodricks have previously spoken about the lack of options for Indian women, but initiatives like this are helping to break old stereotypes and redefine beauty standards11.

The Road Ahead

Virgio and Anjali Anand’s collaboration is more than just a fashion line—it’s a movement. By combining trend-first designs with sustainability and inclusivity, they are setting a new standard for the industry. As more brands follow suit, the hope is that every woman, regardless of her size, will feel seen, celebrated, and stylish.