JBL Unveils 'Mute the Trolls' Digital Marketing Campaign

JBL, the renowned audio equipment company, has recently launched a new digital marketing campaign named 'Mute The World,' featuring cricket stars Rinku Singh and Yashasvi Jaiswal from the Indian Premier League 2023. The campaign aims to promote the concept of ignoring unwarranted criticism and focusing on one's personal journey. It draws parallels between JBL's Tour One M2, JBL Live Pro2, JBL Tune Beam & Buds, and JBL Tune 770NC, which effectively eliminate unwanted ambient noise.

The campaign, developed by Grapes, an integrated communications agency, applauds the determination, resilience, and hard work of these two left-handed Indian cricketers. Rinku and Yashasvi, hailing from humble backgrounds, displayed outstanding performances in the IPL, emerging as breakout stars of the season. Their journey aligns with JBL's "Mute the World" proposition, symbolizing the idea of blocking out any negative noise, including criticism from trolls, ex-players, and internet experts, that might hinder one's true potential and capabilities.

The campaign comprises two separate films, each featuring Rinku Singh and Yashasvi Jaiswal, which have been launched on various social media platforms to amplify the message.

Akhil Sethi, Head of Digital at JBL India, expressed the company's commitment to celebrating success stories and praised the resilience demonstrated by Rinku Singh and Yashasvi Jaiswal. He highlighted how their ability to rise above criticism serves as an inspiration to others, encouraging them not to be discouraged by negative comments. This alignment led JBL to collaborate with the two athletes for their "Mute The World" campaign.

Shradha Agarwal, co-founder & CEO of Grapes, shared her insights into the campaign, describing it as a rewarding experience that ingeniously integrated the assets of the cricket personalities and the brand to emphasize JBL's core message. The aim was to bring a fresh perspective to the established 'Mute the World' concept by metaphorically depicting the importance of blocking external noise to recognize and harness positive energy within, ultimately leading to success.

The campaign has garnered attention across various digital platforms, resonating with audiences who appreciate the message of overcoming obstacles and focusing on personal growth and achievements.