Durex's 'Explorers Wanted' Campaign Redefines Intimacy
Durex is calling on consumers to become 'explorers' in its bold new campaign, "Explorers Wanted," aiming to inspire couples to revitalize their intimacy.
Sumit Rawat
Durex is calling on consumers to become 'explorers' in its bold new campaign, "Explorers Wanted," aiming to inspire couples to revitalize their intimacy. With the insight that 74% of surveyed Indians are open to trying new things in the bedroom, Durex seeks to address the common challenge of maintaining a vibrant connection in relationships. The campaign encourages partners to explore each other's desires and fantasies, fostering deeper emotional and physical engagement.
Using the metaphor of travel, Durex invites couples to embark on a journey of discovery, exploring 'secret destinations' synonymous with new experiences and adventures in their sexual relationships. To bolster its message, Durex has enlisted popular influencers to share their stories on Instagram, providing a personal touch to the campaign. Influencers such as Saloni and Rahul of Unplannedby, Daizy and Ankit of Vogue Vanity, and Savi and Vid of Bruised Passports are leading the way, demonstrating how couples can embrace this exciting exploration.
As the campaign unfolds, Durex urges the public to stay engaged, follow updates, and participate in the conversation on social media using the hashtag #ExplorersWanted.
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