Zee TV Launches 'Sahi Jagah Judge Karo' with Jackie Shroff
Zee TV's new Sa Re Ga Ma Pa campaign features Jackie Shroff, urging viewers to positively judge audition videos and engage with the show from the start
Sumit Rawat
Zee TV has enlisted Bollywood actor Jackie Shroff to lead its latest campaign, "Sahi Jagah Judge Karo," for the upcoming season of its popular singing reality show, Sa Re Ga Ma Pa. The campaign, which is both quirky and light-hearted, aims to channel the audience's natural judgmental tendencies into something positive by encouraging them to help select the most deserving contestants from over 50 audition videos posted on the show's official Instagram page. This initiative heightens audience involvement, bringing them closer to the show right from the start.
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The campaign features a series of breezy videos starring Jackie Shroff. In one video, Shroff humorously engages with two gossiping women at a restaurant, urging them to focus their judging instincts on the Sa Re Ga Ma Pa contestants instead. Another video shows him dismissing unwelcome singing critiques from his neighbors, again guiding the audience to direct their judgment towards the show's audition videos.
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Mangesh Kulkarni, Chief Channel Officer at Zee TV, shared the campaign's intent: "The ‘Sahi Jagah Judge Karo’ initiative is designed to deepen audience engagement by making them an integral part of the show from the auditions phase. With Sa Re Ga Ma Pa returning in a fresh new avatar, including new mentors and voices, this campaign ensures viewers enjoy a unique, interactive experience. Jackie Shroff's relaxed and earthy humor sets the perfect tone for this engaging campaign.
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