UTI Pension Fund Partners with BigTrunk to Boost NPS Awareness

UTI Pension Fund, a leading player in retirement financial solutions, has teamed up with BigTrunk, a digital marketing agency renowned for its impactful campaigns, to enhance awareness around the National Pension System (NPS). The strategic partnership aims to create meaningful, engaging content that connects with individuals across India and the UAE, emphasizing the importance of securing one's financial future through NPS.

The collaboration reflects UTI Pension Fund’s commitment to expanding its digital presence and outreach. As a Pension Fund Manager serving Central Government, State Government, and private sector employees, UTI aims to inspire a wider audience to understand the significance of NPS as a secure and viable retirement option. The partnership with BigTrunk is expected to reshape the way financial solutions are marketed, especially to younger investors.

A spokesperson from UTI Pension Fund expressed excitement about the partnership: “We are thrilled to embark on this strategic alliance with BigTrunk. Their expertise in digital marketing, particularly within the fund business sector, makes them the perfect fit to help us engage a broader audience. This collaboration will play a pivotal role in growing our digital footprint and helping individuals recognize NPS as a trusted retirement solution.”

Alay Mehta, Digital Marketing Manager at UTI Pension Fund, added, “This collaboration is an exciting opportunity for us to promote retirement planning and empower individuals through digital storytelling. Our goal is to create engaging, snackable content that educates the audience on the USPs of NPS while increasing awareness and engagement. By combining data-driven insights with creative strategies, we are poised to stand out in the crowded financial market.”

BigTrunk Communications, headquartered in Mumbai with branches in Delhi, Bangalore, and UAE, is known for crafting 360-degree marketing campaigns. The agency’s expertise spans industries such as luxury, fashion, retail, e-commerce, and BFSI, among others. Their impressive portfolio includes collaborations with notable brands like Aditya Birla Sun Life Mutual Fund, Motilal Oswal, and Coverfox Insurance.

With this new partnership, BigTrunk aims to leverage its deep expertise in digital marketing and content creation to help UTI Pension Fund create a strong digital presence. The goal is not only to promote the benefits of NPS but also to cultivate a broader understanding of retirement planning among younger and newer investors in India.

As UTI Pension Fund and BigTrunk continue their partnership, they plan to produce high-impact campaigns designed to educate, inspire, and encourage individuals to make informed decisions about their retirement savings through NPS. By blending creative storytelling with data-driven strategies, this alliance is expected to make a significant contribution to fostering a culture of retirement savings.