Vadilal’s Vibrant Summer Campaign Brings “Zara Muskuraiye, Khaiye” Cheer
Vadilal launches its colorful “Zara Muskuraiye, Vadilal Khaiye” summer campaign—inviting India to beat the heat with nostalgic happiness, playful visuals, and frosty kulfi flavors.
Prakhar
Rekindling Childhood Joy
Vadilal taps into the universal memory of licking frosty kulfis under the scorching sun. Its new campaign “Zara Muskuraiye, Vadilal Khaiye” wraps classic ice-cream moments in a burst of color and laughter—reminding audiences that simple pleasures still reign supreme.
Splashy Visuals and Playful Beats
From billboards to Instagram reels, Vadilal’s summer ads dazzle with pastel palettes and stop-motion popsicles dancing across screens. A catchy jingle—equal parts Bollywood hook and summer hymn—cements the brand’s promise: a smile in every scoop.
Product Lineup That Pops
This season, Vadilal’s limited-edition kulfi sticks (mango-chai swirl, lychee-rose sorbet) share shelf space with refreshed classics (pista kulfi, falooda cups). Each variant gets its own animated character, bringing flavor profiles to life in bite-sized stories.
Influencer-Driven “Smile Challenges”
Partnering with micro-influencers in Tier-2 cities, Vadilal rolls out the #MuskuraiyeChallenge. Creators capture their funniest summer slips—ice-cream brain freezes, runaway popsicles—tagging friends to spread the joy and win merch-filled coolers.
Measuring Smiles and Sales
Behind the cheer, Vadilal’s data teams monitor engagement spikes, footfall lifts in retail outlets, and digital coupon redemptions. Early indicators suggest a 20% uptick in impulse buys, proving that nostalgia—and a good jingle—still sells.
