Zee Unveils DP World ILT20 Season 3 Campaign with Stars

Zee Entertainment Enterprises has launched its latest marketing campaign for the third edition of DP World ILT20, set to commence on January 11, 2025. Featuring cricket legends David Warner from Dubai Capitals and Jason Holderfrom Abu Dhabi Knight Riders, alongside actors Deven Bhojani and Anand Tiwari, the campaign brings cricket and entertainment together in a vibrant, engaging manner.

Set against the picturesque backdrop of the UAE, the TVC uses humor, captivating visuals, and exciting cricket action to build anticipation for the tournament. With the tagline "Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane" (The world’s top players have arrived to showcase their brilliance) and the hashtag #DikhayengeApnaJalwa, the campaign captures the league’s electrifying spirit.

Australian cricket star David Warner shared his excitement, stating:
"It’s an incredible honor to be part of this engaging campaign. The DP World ILT20 offers one of the most fiercely competitive cricket experiences, and I’m thrilled to bring this energy to fans worldwide."

West Indies all-rounder Jason Holder echoed similar sentiments, adding:
"This campaign highlights the global passion for cricket. The upcoming season promises unforgettable moments and great competition, and I’m proud to be a part of it."

The franchise-style tournament, featuring six teams, will take place across the UAE. Participating teams include:

• Abu Dhabi Knight Riders (Kolkata Knight Riders)
• Desert Vipers (Lancer Capital)
• Dubai Capitals (GMR)
• Gulf Giants (Adani Sportsline)
• MI Emirates (Reliance Industries)
• Sharjah Warriors (Capri Global)

Fans can catch the action live on Zee’s 15 TV channels, including &Pictures, Zee Cinema HD, Zee Zest, Zee Ganga, and on the ZEE5 platform.

Ashish Sehgal, Chief Growth Officer of Zee Entertainment, expressed:
"We’re proud to launch this campaign that reflects the cultural vibrancy of the UAE. By featuring global cricket icons like David Warner and Jason Holder alongside versatile actors Deven Bhojani and Anand Tiwari, we aim to deliver world-class entertainment and create a unique experience for cricket fans."

David White, CEO of ILT20, commented:
"The presence of international stars underscores our commitment to elevating this tournament globally. Season 3 promises thrilling cricket action and memorable moments for fans worldwide."

Prominent players for Season 3 include David Warner, Dasun Shanaka, Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard, Rovman Powell, and returning stars like Sikandar Raza, Chris Jordan, James Vince, and Nicholas Pooran.