Aditya Birla Sun Life Insurance Launches 3D Ad for Retirement Planning

Aditya Birla Sun Life Insurance (ABSLI) has launched a groundbreaking 3D anamorphic advertisement as part of its innovative campaign, #BoodheHokeKyaBanoge. This unique initiative aims to spark conversations about retirement planning and encourage individuals to envision a meaningful and fulfilling post-retirement life.

The 3D anamorphic billboard, strategically located opposite Priyadarshini Office in Sion, Mumbai, leverages cutting-edge technology to create a visually stunning and immersive experience. The advertisement brings to life the campaign's core message by prompting viewers to rethink their retirement plans and consider a more comprehensive approach to financial security.

The #BoodheHokeKyaBanoge campaign challenges the traditional notion of retirement savings. By reimagining the familiar childhood question, "Bade Hoke Kya Banoge?" (What will you become when you grow up?), ABSLI encourages individuals to think about their future selves and the kind of life they aspire to lead post-retirement. This shift in perspective emphasizes the importance of planning for a fulfilling retirement, beyond just accumulating wealth.

The 3D anamorphic advertisement is part of a broader multimedia campaign that includes television, digital, outdoor, and regional print media. This multi-pronged approach ensures maximum reach and impact, reinforcing the campaign's message across various platforms.

By embracing innovative technologies and creative storytelling, Aditya Birla Sun Life Insurance aims to inspire and empower individuals to take control of their financial future. The #BoodheHokeKyaBanoge campaign encourages viewers to proactively plan for their retirement, ensuring a secure and fulfilling future.