Famous Innovations: 10 Years of Creativity and Future Plans

Over the past ten years, Famous Innovations founders Raj Kamble and Mithila Saraf have aimed to stay true to the core principles of advertising while embracing innovation. During this time, India has witnessed the rise of social media, deeper internet penetration, and shifting consumer preferences.

Kamble and Saraf explained that their agency combines long-term strategic thinking with creative innovations to help brands stand out. Famous Innovations boasts a premium client list, including Raymond, Zudio, Ampere Electric Mobility, and Adidas (social media).

Reflecting on their journey, Kamble emphasized the agency's mission to innovate across marketing, advertising, and design. Saraf highlighted the challenges of today’s advertising landscape, pointing out that viral trends and memes often overshadow meaningful brand-building work.

Key Highlights

1. Raj Kamble: Famous Innovations focuses on solving problems in unconventional ways. Campaigns like "A Little Book of Third Drink Philosophy" for Imperial Whisky and a paintbrush for foot painters for DOMS are examples of their innovative approach.

2. Mithila Saraf: Brands overly rely on social media trends, often prioritizing engagement metrics over brand impact. Saraf believes this trend is unsustainable for long-term success.

3. Sumit Charausia: Viral stunts are an overused strategy. Both startups and legacy brands are guilty of falling into this trap, often neglecting foundational brand-building.

4. Future Vision: Famous Innovations plans to expand into OTT content, music videos, and customer experience design in partnership with a New York-based agency.

5. Pitch Redesign: Kamble proposes a radical approach to pitching: clients should pay Rs 5 lakh to agencies, ensuring top leadership attends and makes the process more meaningful.