Bacardi India Eyes Premium Growth, Experiential Strategies for 2025

As Bacardi India reflects on 2024, Vinay Golikeri, Managing Director for Bacardi India & Neighboring Countries, celebrates a year of growth and innovation, positioning the company as a leader in premium and experiential spirits. Bacardi's increased investments in India during 2024 resulted in the launch of standout products and localized offerings tailored to meet evolving consumer preferences.

Notable launches include the pan-India debut of LEGACY, Bacardi's homegrown whisky; DEWAR’S Double Double 36-year-old Scotch whisky; and PATRÓN El Cielo, the world's first tequila distilled four times. Localized introductions such as BACARDÍ Mango Chili and Teeling Small Batch Classic Whiskey further highlight Bacardi’s commitment to premiumization and catering to India’s unique palate.

Looking ahead to 2025, Bacardi is set to unveil PATRÓN El Alto and GREY GOOSE Altius, expanding its portfolio of super-premium offerings. Golikeri emphasizes the company’s dedication to fostering immersive drinking experiences and leading the vibrant evolution of India’s cocktail culture.

“At Bacardi, we’re driven by a spirit of family, fearlessness, and a founder’s mentality. Rising affluence and premium tastes in India inspire us to create unforgettable moments and deepen connections across our brands,” said Golikeri.

With its focus on premiumization and experiential strategies, Bacardi continues to shape India’s cocktail culture, blending tradition with modern innovation to resonate with its consumers.