Naturals Ice Cream Celebrates 40th Year with Art and Creativity

Naturals, the iconic Indian ice cream brand known for its three-ingredient philosophy of milk, sugar, and fruits, is celebrating its 40th anniversary with a unique creative twist. This year, they added a fourth ingredient—creativity, partnering with leading Indian illustrators to transform their ice cream cups into artistic masterpieces.

Artistic Collaborations Transform Ice Cream Cups

To mark this milestone, Naturals teamed up with a diverse group of renowned artists, including Chaaya Prabhat, Joyeeta, Sumouli Dutta, Neethi, Surabhi Banerjee, Prince Lunawara, and Annada Menon. Each artist brought their unique style, from Neethi’s bold and interactive designs to Annada Menon’s playful and humorous sketches, turning the humble ice cream cup into a canvas of visual storytelling.

This collaboration celebrates the vibrancy of Indian art while elevating the ice cream experience. Each cup now offers not just a delicious treat but also a feast for the eyes, making every scoop a blend of flavor and creativity.

Children’s Day Contest: Celebrating Young Artists

As part of the celebrations, Naturals hosted a drawing competition for young artists on Children’s Day, offering budding talent a chance to shine. Winning entries from this initiative now adorn Naturals’ cups, giving children the joy of seeing their art brought to life.

Creating a Memorable Customer Experience

"Our 40th anniversary is a landmark moment," says Siddhant Kamath, Director of Naturals Ice Cream. "By combining art, community, and our signature flavors, we’re creating a unique connection with our customers. This celebration of established and emerging talent is a tribute to creativity and the spirit of Naturals."

The initiative not only highlights Naturals’ commitment to fostering community and artistry but also transforms every customer visit into an immersive, memorable experience.

Visit and Be Inspired

Experience this artistic celebration firsthand by visiting your nearest Naturals outlet. Enjoy stunning cup designs, delicious flavors, and perhaps find inspiration for your own creative journey.