Tag: Integrated Marketing
Too Yumm rides Korean wave with Varun Dhawan campaign
Too Yumm launches Korean Karare with Varun Dhawan, tapping Korean culture and IPL...
Vaseline flips Nigerian prince scam trope to fight counterfeits
Vaseline uses a real Nigerian prince in new campaign to tackle counterfeit skincare...
Lubi Industries strengthens IPL play with extended Sunrisers...
Lubi Industries renews partnership with Sunrisers Hyderabad for IPL 2026 to boost...
Davidoff taps Ahaan Panday to charm India’s new generation
Davidoff names Ahaan Panday as its first India ambassador, aiming to connect with...
Kriti Sanon Brings Breezy Charm to UNIQLO Linen Campaign
UNIQLO India launches its linen campaign with Kriti Sanon, highlighting breathable...
ABBY Awards 2026 Adds More Creative Minds to Jury Panel
ABBY Awards 2026 names three more jury chairs for key categories, strengthening...
Triptii Dimri Brings Glam to Victoria’s Secret Summer Campaign
Victoria’s Secret launches its Summer Signature campaign with Triptii Dimri, marking...
Dentsu Says Brands Are Missing Video’s Long Game Advantage
Dentsu’s latest study reveals brands may be underinvesting in video advertising...
8PM Makes a Splash with SRH IPL Sponsorship Move
8PM Packaged Drinking Water partners with Sunrisers Hyderabad as trouser sponsor...
Rapido rides IPL buzz with first ride free campaign
Rapido launches First Ride Free campaign during IPL 2026 with humorous short films...
Myntra taps Alia Bhatt to elevate style and beauty
Myntra appoints Alia Bhatt as brand ambassador for fashion and beauty, aiming to...
Kotex challenges art world with bold missing period campaign
Kotex launches Art’s Missing Period campaign to challenge stigma by highlighting...
Blue Star cools IPL plans with digital first ad strategy
Blue Star skips IPL advertising this season, shifting 75 percent of its budget to...
TallyPrime bats with RCB in strategic IPL business partnership
TallyPrime joins RCB as official business platform for IPL 2026, aiming to boost...
TallyPrime bats with RCB in strategic IPL business partnership
TallyPrime joins RCB as official business platform for IPL 2026, aiming to boost...
Kantar decodes India’s changing mindset through evolving...
Kantar’s India in Search report reveals shifting consumer habits, highlighting rising...
