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Campaigns
Himalaya Babycare Celebrates Baby’s First Winter With Warm, Playful Storytelling

Himalaya Babycare Celebrates Baby’s First Winter With Warm,...

Prakhar Jan 9, 2026 0 137

Himalaya Babycare’s new campaign spotlights a baby’s first winter, blending warmth,...

Campaigns
Crax Experiments With AI Storytelling In Bold New Campaign

Crax Experiments With AI Storytelling In Bold New Campaign

Prakhar Jan 5, 2026 0 196

Crax launches an AI led advertising campaign with Dentsu and Kiss Films, blending...

Business Spotlight
Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Prakhar Dec 17, 2025 0 1582

Sir Martin Sorrell explains how digital dominance, platform economics and AI have...