Tag: Integrated Marketing

Campaigns
Cosmix Challenges Food Marketing With A Question On Sensuality

Cosmix Challenges Food Marketing With A Question On Sensuality

Cosmix’s new campaign questions why food marketing relies on sensual imagery, advocating...

Campaigns
Britannia And The Laughing Cow Rethink Snack Time Together

Britannia And The Laughing Cow Rethink Snack Time Together

Britannia and The Laughing Cow collaborate to redefine snack time, blending taste,...

Campaigns
Aisle Repositions Dating Around Meaningful Outcomes

Aisle Repositions Dating Around Meaningful Outcomes

Aisle’s Better Because of Love campaign shifts dating app narratives away from swipes...

Campaigns
Tiger Shroff Brings Movement And Meaning To Leeford’s Mobility Mission

Tiger Shroff Brings Movement And Meaning To Leeford’s Mobility...

Leeford Healthcare appoints Tiger Shroff as brand ambassador for its orthopedic...

Campaigns
Jos Alukkas Taps Dulquer Salmaan Keerthy Suresh In Festive Campaign

Jos Alukkas Taps Dulquer Salmaan Keerthy Suresh In Festive...

Jos Alukkas unveils a sparkling new brand campaign featuring Dulquer Salmaan and...

Campaigns
KFC Turns Up Heat With Flavorful New Dunked Range Campaign

KFC Turns Up Heat With Flavorful New Dunked Range Campaign

KFC unveils a bold campaign for its Dunked Range, spotlighting saucy indulgence,...

Campaigns
Kingfisher Refreshes Iconic Jingles For WPL With Youthful Energy

Kingfisher Refreshes Iconic Jingles For WPL With Youthful...

Kingfisher revives its iconic jingles for WPL with the Chhori Aayi Hutt Le Bro campaign,...

Campaigns
Ed A Mamma Enters Personal Care With Fun, Relatable Campaign

Ed A Mamma Enters Personal Care With Fun, Relatable Campaign

Ed A Mamma debuts a personal care line with a playful new campaign that highlights...

Campaigns
Shubman Gill Steps Up As Nike Mind Footwear Campaign Ambassador

Shubman Gill Steps Up As Nike Mind Footwear Campaign Ambassador

Nike unveils its global Mind footwear campaign with cricket star Shubman Gill, blending...

Campaigns
Google Search Flips Reality With Stranger Things Upside-Down Search Feature

Google Search Flips Reality With Stranger Things Upside-Down...

Google turns search results into the Upside Down from Stranger Things, blending...

Campaigns
Himalaya Babycare Celebrates Baby’s First Winter With Warm, Playful Storytelling

Himalaya Babycare Celebrates Baby’s First Winter With Warm,...

Himalaya Babycare’s new campaign spotlights a baby’s first winter, blending warmth,...

Campaigns
Crax Experiments With AI Storytelling In Bold New Campaign

Crax Experiments With AI Storytelling In Bold New Campaign

Crax launches an AI led advertising campaign with Dentsu and Kiss Films, blending...

Business
Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Sir Martin Sorrell explains how digital dominance, platform economics and AI have...