Tag: India

Industry
Elon Musk’s Twitter problems are multiplying

Elon Musk’s Twitter problems are multiplying

Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...

Inside Edge
NTO 2.0: An increase in broadcasting costs unnerves DPOs

NTO 2.0: An increase in broadcasting costs unnerves DPOs

The cable sector is concerned that the price revisions and the publication of RIOs...

Inside Edge
Despite winning slots, Sony Pal and Colors Rishtey will not return to Free Dish.

Despite winning slots, Sony Pal and Colors Rishtey will...

DD Free Dish stated in November that the channels would be available on the platform...

Inside Edge
Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Inside Edge
Aryan Khan launches D'YAVOL and collaborates with AB InBev India

Aryan Khan launches D'YAVOL and collaborates with AB InBev...

D'YAVOL wants to offer carefully chosen lifestyle items and experiences in the areas...

Inside Edge
Aryan Khan launches D'YAVOL and collaborates with AB InBev India

Aryan Khan launches D'YAVOL and collaborates with AB InBev...

D'YAVOL wants to offer carefully chosen lifestyle items and experiences in the areas...

Analysis
Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

With the exception of the IPL season, major D2C brands did not advertise on TV for...

Inside Edge
This is the women's cricket squad for India. Don't underestimate them, says Mastercard.

This is the women's cricket squad for India. Don't underestimate...

Prior to the Women's T20 India vs Australia Trophy on December 9, Mastercard, the...

Inside Edge
Fluttr is introduced by Aer Media Group

Fluttr is introduced by Aer Media Group

Influencer content will become an end-of-the-funnel activity because to Fluttr's...

Campaigns
In a recent Ogilvy advertisement, Asian Paints dust-proofs a wedding home

In a recent Ogilvy advertisement, Asian Paints dust-proofs...

Asian Paints Apex Dust Proof's new TVC

Inside Edge
Public service broadcasting should be voluntary: Broadcasters

Public service broadcasting should be voluntary: Broadcasters

The IBDF has written to the government requesting that it either remove the restriction...

Inside Edge
OTO, a two-wheeler lending firm, will launch a specialized EV platform

OTO, a two-wheeler lending firm, will launch a specialized...

Ties to EV players Hero Electric, Okinawa, Ampere, Bounce, Pure EV, and Ola Electric

Inside Edge
The Body Shop to double the business in India by 2025: Lionel Thoreau

The Body Shop to double the business in India by 2025:...

Lionel Thoreau, Global Chief Marketing Officer - The Body Shop, shared the company's...

Inside Edge
Pranav Bakshi announces his departure from Times Network

Pranav Bakshi announces his departure from Times Network

An IIM-B alumuns ends his almost a decade journey

Inside Edge
Cred to acquire CreditVidya

Cred to acquire CreditVidya

A lending-as-a-service company called CreditVidya will be purchased by fintech unicorn...

Inside Edge
Prasoon Joshi is the new brand ambassador for Uttarakhand

Prasoon Joshi is the new brand ambassador for Uttarakhand

The CEO & CCO of McCann Worldgroup India has been chosen by the Uttarakhand government...