Tag: India

Campaigns
Niche brands thrive in India with subdued luxury, eschewing opulence

Niche brands thrive in India with subdued luxury, eschewing...

India's thriving luxury market, fueled by a burgeoning aspirational upper middle...

Inside Edge
Indian astronaut to join International Space Station crew in 2024

Indian astronaut to join International Space Station crew...

US Senator Bill Nelson Reveals India-US Collaboration on Nasa-Isro Nisar Satellite...

Inside Edge
Ayushmann Khurrana Becomes Agoda's Brand Ambassador for Travel Enthusiasts

Ayushmann Khurrana Becomes Agoda's Brand Ambassador for...

Bollywood star Ayushmann Khurrana partners with Agoda as a brand ambassador, promoting...

Inside Edge
Viacom18 Wins Exclusive ISL Media Rights, Promises Multilingual Free Streaming

Viacom18 Wins Exclusive ISL Media Rights, Promises Multilingual...

Viacom18 Secures Exclusive Media Rights for Indian Super League 2023-25 Seasons,...

Inside Edge
Aditya L1 Completes Second Earth-bound Manoeuvre, Confirms ISRO

Aditya L1 Completes Second Earth-bound Manoeuvre, Confirms...

Isro's Aditya L1 Mission Achieves Success with Second Earth-bound Manoeuvre, Paving...

Inside Edge
Britannia Timepass Unveils Hilarious 'Chatpatang' Campaign

Britannia Timepass Unveils Hilarious 'Chatpatang' Campaign

Britannia Timepass, in collaboration with Lowe Lintas Bangalore, introduces a humorous...

Inside Edge
Infosys Signs Tennis Star Iga Świątek as Global Brand Ambassador

Infosys Signs Tennis Star Iga Świątek as Global Brand Ambassador

Infosys, the IT giant, continues its tennis fever, appointing Iga Świątek as a brand...

Inside Edge
Chandrayaan-3's Lander 'Vikram' and Rover 'Pragyan' Set to Unleash Lunar Science

Chandrayaan-3's Lander 'Vikram' and Rover 'Pragyan' Set...

In a monumental leap for lunar exploration, India's Chandrayaan-3 mission is gearing...

Inside Edge
Bharat Petroleum Announces Rahul Dravid as Brand Ambassador

Bharat Petroleum Announces Rahul Dravid as Brand Ambassador

This partnership aims to leverage Dravid's iconic status and his reputation for...

Inside Edge
Vikram Lander Detaches, Fuels Space Research

Vikram Lander Detaches, Fuels Space Research

Triumph as Vikram Lander Liberates Itself, Igniting Frontier of Space Exploration....

Inside Edge
India’s 5G rollout is on, but is the revolution on?

India’s 5G rollout is on, but is the revolution on?

Thomas K Thomas and Prashant Singhal explore India's quick 5G rollout, its potential...

Campaigns
P&G Health launches a campaign to commemorate the debut of Vicks ZzzQuil NATURA in India

P&G Health launches a campaign to commemorate the debut...

According to a study conducted by Kantar in collaboration with P&G Health, barely...

Industry
How the hip-hop movement is helping Bacardi's consumer engagement grow

How the hip-hop movement is helping Bacardi's consumer...

In an interaction with Sociapa, Arti Hajela, Regional Brand & Category Head, RTD...

Industry
Saumya Rathor discusses being a culture curator and Pepsi's connection to HUEMN

Saumya Rathor discusses being a culture curator and Pepsi's...

Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...

Analysis
Looking back at the Top 7 series that dominated OTT platforms as we say goodbye to 2022

Looking back at the Top 7 series that dominated OTT platforms...

The top 7 blockbuster series on OTT platforms that grabbed the attention of customers...