LG Channels Partners with Moloco for In-Stream Ads in India

LG Channels, a free ad-supported video streaming service, has joined forces with Moloco, a leading machine learning and performance advertising company, to introduce in-stream ads in the Indian market. This partnership aims to provide a more targeted and effective advertising experience for brands and viewers alike.

LG Channels, available on over 220 million LG smart TVs worldwide, offers a diverse range of content, including news, movies, music, and entertainment. In India, the platform currently features around 70 channels and is rapidly expanding its programming options.

With Moloco's advanced targeting capabilities, advertisers can now reach specific audiences based on channel, language, and region. This level of precision allows brands to deliver their messages to the right people at the right time.

Jay Trinidad, Head of Streaming Monetization at Moloco, expressed enthusiasm about the partnership: "By combining LG Channels' rich content offering and strong presence in India with Moloco's expertise as a leader in ML-based advertising solutions, we're confident advertisers will benefit from a blend of brand-building and performance advertising across both mobile and TV."

This collaboration between LG Channels and Moloco is expected to revolutionize the way advertisers reach Indian consumers. By leveraging the power of targeted advertising and data-driven insights, brands can create more impactful campaigns and drive significant results.