Designing the Future: 20 Rising Home Decor Founders in India

India's home décor and furnishing industry is witnessing a new wave of entrepreneurial innovation, driven by founders reimagining how people design, personalise and experience their living spaces. From AI-powered interior visualisation and sustainable homeware to handcrafted décor, contemporary furniture and technology-led home solutions, these emerging businesses are bringing fresh perspectives to the evolving consumer landscape. Designing the Future: 20 Rising Home Decor Founders in India recognises entrepreneurs building distinctive brands through design innovation, craftsmanship, accessibility and customer-centric thinking, while shaping the next chapter of India's home and living industry.

• Anupam Rajey, DecorTwist: Anupam Rajey is the Co-founder of DecorTwist, a home décor brand focused on making stylish living accessible through affordable luxury. With an entrepreneurial background spanning digital marketing and business development, he is building a platform that brings together décor, furniture, dining, garden and gifting products. Under his leadership, DecorTwist is expanding its presence in India's evolving home décor market.  
  
  
• Abhilash Pandey, Greenkin: Abhilash Pandey is the entrepreneur behind Greenkin, a home décor and indoor plant brand transforming urban living spaces through greenery. The brand combines exotic indoor plants with handcrafted planters, bringing together nature, aesthetics and convenience for modern consumers. Backed by 100X.VC, Greenkin is building a distinctive presence in India's growing plant and home décor segment.
  
  
• Rajkumar Malu, Frikly: Rajkumar Malu is the Co-founder and CEO of Frikly, an online platform simplifying the way Indians discover and source interior materials. Drawing on his entrepreneurial experience and business education at Babson, he is building a platform that brings furniture, renovation materials and home essentials under one roof. Frikly aims to make designing and creating dream homes more accessible, convenient and affordable.
  
  
• Shahnawaz Aalam, Pelican Essentials: Shahnawaz Aalam is the Co-founder of Pelican Essentials, an internet-first home improvement brand focused on functional, innovative and contemporary furniture. An IIT Roorkee alumnus, he is helping develop furniture solutions that combine portability, durability and thoughtful engineering. Through customisable and flat-pack offerings, Pelican Essentials is reimagining how modern consumers furnish their living spaces. 
  
  
• Anand Suman, Cinnamon Homes: Anand Suman is the Founder and CEO of Cinnamon Homes, an omnichannel furniture and décor brand built around design-led, quality-focused products. An alumnus of IIT Bombay and IIM Ahmedabad, he brings extensive business leadership experience to the home furnishing industry. Through its premium furniture collections and design-oriented approach, Cinnamon Homes aims to create sophisticated and personalised living spaces.
  
  
• Vasu Arneja, wudhomes: Vasu Arneja is the Co-founder of wudhomes, a Bengaluru-based home furnishing startup working to simplify the home furnishing journey. The venture connects design inspiration, product discovery, customisation and purchasing through an integrated customer experience. By combining technology, personalised curation, physical retail and home visits, wudhomes is working to make furnishing homes more seamless and accessible.
  
  
• Manav Dhanda, D’moksha Homes: Manav Dhanda is the Co-founder and CEO of D’Moksha Homes, a home décor brand built around sustainable textiles and thoughtful design. Alongside Nimisha Dhanda, he established the company to make environmentally conscious homeware accessible to global consumers. From curtains and table linens to personalised home textile solutions, D’Moksha is redefining the shopping experience through sustainability, innovation and customer-centric design.
  
  
• Chhavi Singh, Nestroots: Chhavi Singh is the Founder and Director of Nestroots, a home décor brand focused on bringing stylish and functional products into contemporary Indian homes. With extensive experience in consumer businesses and a strong understanding of design and customer preferences, she has helped build Nestroots into a growing home décor destination. The brand blends traditional influences with modern aesthetics to create products that reflect individuality and warmth. 
  
  
• Rohit Rai, Magical Nest: Rohit Rai is the Co-founder of Magical Nest, a children's furniture and interior solutions brand focused on creating functional, engaging and thoughtfully designed spaces for young ones. Alongside his co-founders, he is building a business that combines furniture, storage, study areas, play zones and personalised room interiors. Magical Nest is bringing greater attention to child-centric design and innovation in India's children's home furnishing segment. 
  
  
• Parikshit Borkotoky, KraftInn: Parikshit Borkotoky is the Co-founder of KraftInn, a sustainable home décor enterprise rooted in Assam's traditional craftsmanship. Drawing on his experience in grassroots development, he is building a business that transforms bamboo, water hyacinth and natural fibres into contemporary home décor products. Through its artisan-led manufacturing model, KraftInn combines sustainable design with livelihood generation and the preservation of regional craft traditions.
  
  
• Sahil Lunia, Roomstory.ai: An architect and designer by training, Sahil Lunia is building RoomStory.ai to make interior design inspiration more accessible to homeowners. The platform leverages AI-powered technology to simplify interior discovery and visualisation, helping users explore possibilities for their living spaces. Through RoomStory.ai, Lunia aims to bridge the gap between design aspirations and practical home transformation. 
  
  
• Aditya Agarwal, The Artment: Aditya Agarwal founded The Artment with a vision to bring artistic expression into everyday living through thoughtfully designed home decor. The Gurugram-based brand combines aesthetics, functionality and affordability across its decor, furniture and lifestyle collections. By making art-inspired products accessible to modern consumers, Agarwal is building a distinctive identity in India's evolving home decor market. 
  
  
• Yadupati Gupta, BlackCarrot: Yadupati Gupta is building BlackCarrot around the idea of making everyday household living healthier and more functional. Founded in 2023, the brand initially focused on non-toxic and ergonomic kitchen essentials before expanding its product portfolio. Through its consumer-centric approach, Gupta is working to bring thoughtfully designed household products into contemporary Indian homes.
  
  
• Tanishq Maini, Taglier: Tanishq Maini founded Tagliér with a focus on design-led home decor manufacturing and contemporary lifestyle products. The company combines vertically integrated production with an understanding of evolving consumer preferences, enabling brands to access differentiated decor collections. Maini's approach emphasises quality, innovation and craftsmanship while making the home decor sourcing process more accessible through digitalisation. 
  
  
• Shreya Mantri, Altrove: With experience spanning product design, retail and the global textile industry, Shreya Mantri co-founded ALTROVE to bring India's rich craftsmanship into contemporary homes. The brand blends traditional techniques, natural materials and modern aesthetics through thoughtfully curated home decor collections. Mantri's vision centres on creating timeless living spaces while supporting Indian artisans and homegrown design.
  
  
• Ayushi Sharma, Marbleous: Ayushi Sharma founded Marbleous with the vision of bringing the beauty of Indian marble craftsmanship into modern living spaces. Combining marble with brass, wood and resin inlays, the Jaipur-based brand creates handcrafted decor that blends traditional artistry with contemporary aesthetics. Her design philosophy focuses on transforming natural materials into distinctive statement pieces for homes, offices and hospitality spaces. 
  
  
• Prachi Bhatia, Chokhat: Prachi Bhatia founded Chokhat in 2018 with the belief that designer home decor should be accessible beyond premium price points. A product design graduate, she built the brand around creative, nature-inspired and functional products that reflect individual personalities. Chokhat's collections span decor, serveware and gifting, bringing artistic expression and affordability together for Indian households. 
  
  
• Sushant Sharma, FIG Living: Sushant Sharma is building FIG Living around the intersection of decorative lighting, design innovation and Indian craftsmanship. With an MBA from MICA and experience in brand and marketing at boAt, Sharma leads operations and new product development at the company. FIG Living focuses on contemporary lighting solutions that combine functionality, aesthetic appeal and handcrafted design to elevate everyday living.
  
  
• Duhita Wani, Care Dale: An IIT Kharagpur graduate, Duhita Wani co-founded Care Dale after experiencing the effects of hard water on hair and skin following a move to Bengaluru. The startup develops water filtration solutions designed to address everyday household water-quality challenges. Wani leads growth and marketing, positioning Care Dale as a home wellness brand that combines engineering-led innovation with practical consumer solutions. 
  
  
• Saurabh Gupta, Lorazzo: Saurabh Gupta co-founded Lorazzo to bring design-forward and technology-enabled bath and kitchen solutions to India's aspirational homeowners. Established in 2024, the brand combines contemporary aesthetics, smart functionality and quality across its product offerings. Its approach focuses on transforming everyday household routines into more efficient and elevated living experiences. 

As India's home décor industry continues to evolve, these founders are demonstrating how creativity, innovation and consumer understanding can reshape the way people experience their homes. From sustainable craftsmanship and personalised interiors to technology-driven design and contemporary furnishing solutions, their ventures reflect the growing diversity of India's home and living ecosystem. As consumer preferences increasingly shift towards individuality, functionality and design-led experiences, these emerging entrepreneurs are well-positioned to influence the industry's next phase of growth. Their journeys highlight how the future of home décor will be shaped not just by aesthetics, but by the ideas, ambition and vision of those building it.