ABD Launches Luxury Blended Malt Scotch Whisky: Arthaus
Allied Blenders and Distillers (ABD) enters the luxury spirits segment with Arthaus, a premium Blended Malt Scotch Whisky.
Deepanjali
Allied Blenders and Distillers Limited (ABD), a major player in the Indian spirits industry, has made a significant move into the luxury spirits segment with the launch of Arthaus Blended Malt Scotch Whisky. This premium offering is a blend of fine Single Malt whiskies from the Highlands and Speyside regions of Scotland.
The name Arthaus is inspired by the Bauhaus movement, known for its geometric minimalism. The brand's aesthetic is a fusion of modern art and classic design, reflecting the complexity and elegance of the whisky itself.
The whisky is the result of meticulous blending by master blenders. It is a complex and flavorful spirit with notes of fruit, spice, and smokiness. The whisky is aged in oak barrels for a smooth and balanced finish.
Bikram Basu, Chief Innovation and Strategy Officer at ABD, said, "Arthaus is an exceptional Blended Malt Scotch. It's 'Art Bottled'." He added, "This journey of Arthaus has been a joyful experience. The discoveries in the art of blending and the World of Art in terms of form, expressions, cultures have been engrossing. This brand will make curious minds experience it, love it, and advocate for it."
Alok Gupta, Managing Director of ABD, commented, "Arthaus is a significant move from ABD to enter the luxury portfolio. It gives the consumers a product which is curated from a collective of the finest Single Malts. This Blended Malt Scotch is a key addition to our premiumization plan and a higher margin portfolio."
