NARS Cosmetics Aims for Top Spot in India's Luxury Beauty Market

NARS Cosmetics, a renowned luxury beauty brand, is setting its sights high in the Indian market. The brand, which launched in India last year, is aiming to secure a top-three position in the country's luxury beauty segment within the next three to five years.

Sanjay Sharma, Country Head of Shiseido India, expressed confidence in NARS' growth trajectory. He highlighted the brand's strong performance, particularly in the makeup category, where it has consistently ranked among the top five in stores.

To fuel its expansion, NARS is prioritizing offline channels, focusing on the in-store experience and the expertise of its beauty artists. The brand has significantly increased its retail presence, doubling the number of touchpoints from 15 to 30 in just one year. It plans to further expand its reach in tier-1 cities through shop-in-shop models and exclusive boutiques.

While offline remains a key focus, NARS recognizes the growing importance of e-commerce. The brand is leveraging online platforms like Sephora, Shoppers Stop, and SS Beauty to reach a wider audience. However, Sharma cautioned that the luxury positioning of NARS may require a more deliberate approach to quick commerce partnerships, which have gained significant traction in recent times.

With its ambitious goals and strategic approach, NARS is poised to make a significant impact on the Indian luxury beauty market.