Sony Pictures Networks Secures Exclusive Media Rights for ACC Tournaments

The Asian Cricket Council (ACC) has announced that Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) has secured exclusive media rights for all ACC tournaments from 2024 to 2031. The new agreement, marking a 70% increase in value from the previous cycle, covers all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and Men’s and Women’s Emerging Teams Asia Cups. This deal guarantees comprehensive coverage across television, digital, and audio platforms.

This partnership aims to enhance the viewing experience for fans while ensuring robust funding for cricket development programs across member nations.

Jay Shah, President of the ACC, expressed his enthusiasm about the deal, stating, “This media rights agreement is a major milestone for both the Asian Cricket Council and regional cricket. With Sony Pictures Networks India as our media partner, we are confident of delivering world-class coverage and a superior fan experience. The increase in the rights value will allow the ACC to invest significantly in grassroots programs, infrastructure, and talent development, especially for associate nations. We are excited to start this partnership, which will foster the continued growth of cricket across Asia.”

Gaurav Banerjee, MD and CEO of SPNI, shared his excitement about the deal: “We congratulate the ACC on conducting a fair and transparent bidding process. We’re thrilled to bring these thrilling tournaments, including highly anticipated India-Pakistan matches, to cricket fans for the next eight years. ACC tournaments are known for unforgettable moments, and we look forward to delivering the thrill and energy of these events to our viewers.”